As the Year of the Sheep arrives, the craze for the Internet of Vehicles continues to heat up. Following the announcement of the “Super Car†program by LeTV, Chery, Easy to use the car, and Botai Electronics announced that they would “play together a big one†to build the next generation of smart cars. Recently, there is another news that the smartphone giant Apple will be involved in smart cars. At the CES (International Consumer Electronics Show) that ended at the beginning of the year, automakers also robbed the limelight that originally belonged to electronics companies...
As new Internet technologies collide with more and more traditional mechanical technologies, the Internet of Vehicles is sweeping the entire automotive industry with the trend of “bloodyâ€. Based on data from different statistical calibers, the global car networking market is expected to reach 300 billion yuan in the next three to five years. In 2015, 60% of global models will be equipped with car networking technology. By 2020, this proportion will be further increased to 90%. .
As the protagonist of the production car, when launching a new car, it prefers to package the Internet of Vehicles technology as a big selling point rather than promoting its own traditional car technology. Most of today's models are equipped with in-vehicle interconnection systems. Whether it is a luxury brand, a joint venture brand or a self-owned brand, there is basically a certain interconnection technology reserve. After several generations of technology changes, the mainstream car system on the market has been upgraded from a primary audio-visual playback function to a variety of advanced features including communication, navigation, and social networking.
In the face of the impact of the Internet technology, many auto manufacturers have also taken the initiative to embrace the Internet. In the past year alone, there have been cases in which SAIC and Alibaba, BAIC and LeTV, Dongfeng, Changan and Huawei have joined forces. According to the cooperation methods between these enterprises, the automobile manufacturers are working from the automobile manufacturing technology, the communication company and the electronic technology, and they are working together to develop a "car system, car system to smart car". The road to future car development.
Looking at the global auto market, automakers have long preceded the embrace of the Internet. Two years ago, Google announced that it would cooperate with Mercedes-Benz and Volkswagen to develop smart cars. Apple immediately announced cooperation with companies such as BMW, Audi and Toyota to fight against Google, while South Korea’s Samsung has already reached an agreement with Hyundai.
The current development of the Internet of Vehicles is that many roles in the industry chain are involved. Not only automakers and technology giants, but also a large number of automotive electronics manufacturers, service providers, content providers and many other roles. From the perspective of participation enthusiasm, the latter is bigger than the former and the time involved is earlier. Only the car network entrance, domestic auto electronics manufacturers are keen to develop OBD "box" products based on automotive CAN bus. The principle is to capture the vehicle running data through the box, and provide the driver with corresponding driving feedback, so that the driver has a networking experience.
In the past year, the Lubao box of Tencent, the golo box of Yuanzheng Technology, the iVokaMiniX of Botai Electronics, and the smart drive box of Jiuwu Zhijia have emerged in the domestic market. However, from the perspective of technology development, data capture based on automotive CAN bus is subject to data blockade by automakers. In other words, the OBD box is just a transitional technology, not the ultimate solution. Vendors want to compete for the entry point of the Internet of Vehicles through the OBD box in advance, so as to further build a broader vehicle networking ecosystem in the future.
In addition to the auto electronics manufacturers' pursuit of technology, there are also the "BAT" (Baidu, Alibaba, Tencent) domestic three major Internet platform companies on the car network. The most typical example is Botai Electronics, which, after releasing the iVokaMiniX box, cooperates with Chery and Easy to use the car. Baidu released the car association system Carlife earlier this year. Alibaba cooperated with SAIC last year, and Tencent released the Lubao box last year.
But it is still too early to talk about the future of the Internet of Vehicles. In the core propositions of "what exactly is the Internet of Vehicles? What kind of application technology can really land?", the current Internet of Vehicles has exposed various shortcomings. In terms of leading role, whether it is dominated by automobile manufacturers or led by one of automobile electronics manufacturers, content operators and technical service providers, the game will continue in the game; in terms of technology, sensing technology and positioning technology , network transmission, security technology, etc. have to be improved. To put it simply, whether to use mobile devices to connect to the Internet or to automatically connect via the car system is a real problem. If the vehicle network is only realized by an external mobile device, the existing vehicle networking application is only a combination of existing Internet technologies, and does not play the value that the Internet of Vehicles should have. Under this premise, over-exaggerating the car network can only be regarded as a concept hype.
What really appeals to the Internet of Vehicles is that the massive amount of data behind it and the car networking ecosystem supported by big data are the real value based on the data analysis and application of huge car users. For example, using big data to realize information transformation of automobile insurance, environmental protection monitoring, and after-sales service. This is also the core that many car networking manufacturers will mention when planning blueprints.
In the past year, the Internet of Vehicles has been very popular. In the new year, it will continue to be hot, but it will be difficult to know how it will develop.
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