2015 China security industry will be 'self-willed'?
According to the report of the third quarter of 2014 issued by Dahua Co., Ltd., as of the third quarter of 2014, the total assets of Dahua Stocks amounted to 6.685 billion yuan, and it is expected to exceed 7 billion yuan by the end of the year, of which total operating revenue will reach 1.605 billion yuan. According to the 2014 third quarter report released by Hikvision, as of the third quarter of 2014, Haikang’s total assets reached 17.375 billion yuan, of which operating revenue reached 10.67 billion yuan. The third giant Yushi Technology disclosed on its official website that its sales amounted to RMB 1.58 billion in 2013.
The three giants gather in Hangzhou and occupy a huge market in the security industry. However, to achieve the pilot goal, 2015 will be a crucial year, and the pressure is not small. In addition, according to the "12th Five-Year Development Plan for China's Security Industry", the total output value of China's security industry will exceed 500 billion yuan in 2015. 2015 will be a year of security and willful development.
Policy Dividend Drives the Development of Hangzhou Security Giants
It is reported that the Ministry of Science and Technology launched the National High-tech Zone “One Action and Two Projects†in 2011 and proposed to implement a pilot project for the construction of innovative industrial clusters. In February 2013, the Ministry of Science and Technology formulated the “Administrative Measures for the Pilot Certification of Innovative Industrial Cluster Pilotsâ€. In 2013, ten industrial clusters were selected as the pilots for the first batch of innovative industrial clusters, and the second batch of innovative models were released on December 15, 2014. Industrial cluster pilot.
According to briefings, after being selected for the pilot, the Ministry of Science and Technology will support the development of the pilot through policy resources such as the National Torch Plan, the Innovation Fund, the cultivation of high-tech companies, and national key new products. After 3-5 years of pilot construction, it strives to form an innovative industrial cluster with an annual sales of more than 100 billion yuan and a large number of annual sales of more than 20 billion yuan with international brand influence and domestic technology leadership. Local governments will also strengthen their leadership and support for the construction of innovative industrial clusters within their jurisdiction, further improve the coordination and promotion mechanism and safeguard measures for the cluster pilot work, strengthen the cluster's innovation capacity building, and enhance the cluster's innovation driving potential.
For the Hangzhou digital security industry cluster to enter the pilot, Cai Yuyang, director of strategy and marketing department of Hangzhou Hikvision Digital Technology Co., Ltd., said: 'Hangzhou Digital Security Industry Cluster was included in the pilot project, which is a good policy environment for the government to build a government and companies rely on The encouragement and support of technological innovation and development. The follow-up country's policy support for cluster pilots will also be aimed at promoting the overall development of China's security industry. Therefore, the construction of clusters will certainly play a positive role in promoting the development of China's security industry. '
After the trials were selected, the government further strengthened the leadership and support for the Hangzhou digital security industry cluster construction work, improved the coordinated promotion mechanism and safeguard measures for the cluster pilot work, and promoted the innovation driving potential of the clusters. It is no doubt that the development and innovation of the local security enterprises in the Hangzhou cluster is undoubted It is good. 'Hu Lijun, Marketing Director of Zhejiang Red Apple Electronics Co., Ltd. said.
The pilot of the security industry cluster has greatly promoted the development of China's security industry. This is not only reflected in the technological innovation of various industries but also the acceleration of the emergence of a new security landscape. The industry is undergoing rapid convergence, which is also a mature performance of the security industry. . 'Yao Hua, chief architect of Zhejiang Yushi Technology Co., Ltd. said.
The digital security industry cluster in Hangzhou has entered the pilot and is a powerful signal for the government to support the development of the security industry. The benefits are obvious. This will promote the development of the security industry giants and stimulate industrial restructuring.
The author interviewed An Lijun, sales manager of Shenzhen Guoxiangan Technology Development Co., Ltd. He said: 'In the current security industry structure, Hangzhou enterprises have taken advantage of their brands, scale, capital, and channels, and now they have more governmental support. The development of the security industry in the future will be 'stronger stronger, weaker weaker'. '
It can be predicted that under the drive of this pilot, Hangzhou security giant will be even more powerful. For the overall pattern of China's security industry, it will be 'strongly strong'. In the future, Hangzhou will continue to maintain its leading position and forge large corporate giants.
Intensified 2015 Security SMEs Reshuffle
The pilot will undoubtedly drive a group of powerful companies to a stronger future. The Chinese security industry has experienced nearly 30 years of development, and the market development space is getting smaller and smaller. The traditional extensive mode has hindered the development of the industry, and refinement has become increasingly popular.
The pilot of the security industry cluster will greatly promote the development of China's security industry and will accelerate the emergence of a new security landscape. In an interview with the author, Yao Hua said that any market has a process from decentralization to concentration. .
Yao Hua said, 'A large-scale industry can often accommodate more major leaders in the early stages of competition. As the market matures and the development progresses steadily, duopoly or tripartite situations may emerge.' Driven by this trend, the market began to refine, like the IT industry, the horizontal convergence and integration and vertical maturity of the division of labor will coexist, medium-sized enterprises or small businesses to adjust the position, in the depth field, will give the whole Security brings new situations.
In the face of unpredictable 2015, security SMEs should focus on their own brand building and R&D capabilities. 'For Hangzhou small and medium-sized security enterprises, the pilot will further enhance their status and play a brand radiation effect on Hangzhou security companies. Some of the small and medium-sized security enterprises in the non-industrial cluster may gradually move closer to the industrial cluster from the perspective of product supply chain and develop in groups. 'Hu Lijun said.
In 2014, security and small and medium-sized enterprises entered the winter, and some people believe that the entrance of the Hangzhou digital security industry cluster into the pilot will increase the gap between the security industry and the strong ones. Hikvision thinks that Cai Xiaoyang does not think otherwise. He stated: 'The evolution of global industrial development in the process of formation, growth, transition, stability, and maturity is all driven by market competition, constantly undergoing development, integration, mergers, and restructuring. The security industry is no exception. Government guidance and policy promotion are only catalysts for promoting industrial development, not soil. Therefore, it cannot be said that the digital security industry cluster in Hangzhou has entered the pilot and the gap in the security industry will widen. '
'There is no need to consider the impact of its industrial cluster pilot on Shenzhen security companies, because Shenzhen is taking another high-tech industry road, such as Shenzhen SEG Industrial Park, Pacific Security Market, and SEG Electronics Market all concentrated in Shenzhen. The most prosperous Huaqiang North electronics market, in the mixed operation of the electronics industry and the IT industry, has formed a super large-scale high-tech industrial base with Shenzhen characteristics. Each industry learns from each other and learns from each other, which has formed a deep integration trend between IT and security. The long-term vitality of the industry and the growth of the company can provide more help and opportunities. 'Huang Zhiyong, the marketing director of Shenzhen Dashi Information Technology Co., Ltd. said.
'In the face of the brand advantage and price reshuffling of large companies, as an individual SME, the pressure of positive competition is too great, the actual choice can only be made in the product differentiation, sales model and service innovation, play a small boat turn better The advantage, let go positive, bypass the opponent. If the Shenzhen security industry wants to make major changes, it still needs strong integration of force intervention. Guo Xiang An An Li said.
Pattern: The gap between Shenzhen and Hangzhou widened in 2015?
Since the late 1990s, in the process of technological evolution, China's security companies have taken hold of the rapid rise of video surveillance technology from analog to digital and PC architecture to embedded architecture, and have seen a rapid shift from analog to digital and networked. In the process of high-definition and intelligence, it has grown rapidly and has formed three major security industrial agglomerations in the Yangtze River Delta, Pearl River Delta and Bohai Bay. These industrial agglomeration areas are formed under the influence of various factors such as government guidance and market competition choices.
The pilot of the digital security innovation industry cluster, not to mention the changes in the security industry, has only strengthened the existing structure. For large security companies, it is icing on the cake; for small and medium-sized micro security companies, it is worse. Guo Xiang An An Li said, 'The expansion of Hangzhou's security companies is very worthy of Shenzhen's learning, and Shenzhen needs a review.' Shenzhen has many security companies, strong associations, strong security media and industry exhibitions, but Shenzhen security companies are small and scattered, long-term brand building investment and R & D investment is insufficient, the government and industry associations industry guide long-term vacancy, As a result, Shenzhen’s security companies are not much different from those of 10 years ago and have been trapped in the turmoil of low-level hardware price competition. Shenzhen security industry wants to stand up, needs to integrate resources, complement each other, combine hardware manufacturing and service software, and set up several competitive full-chain enterprise groups to avoid duplication of low-level hardware product construction and price competition. Shenzhen has industrial clusters. The conditions expect the association or government to play a leading role. '
The advantages of Hangzhou digital security are mainly reflected in the core industrial technological advantages formed during the long-term continuous technological innovation investment. In the field of digital security, video surveillance has always been the highest proportion. From the third-party market research report, we can see that the top three companies in China’s market share are all Hangzhou companies, but behind the market share, it is actually more of a support for technology investment. The long-term continuous investment in technology is an effective guarantee for promoting the development of industrial technology and satisfying market demand. In terms of core basic technology research, although the initial investment is large, the transformation of results is slow, but after a long period of accumulation, it will gradually achieve results in the market; in terms of application innovation, with strong technical team support, it can quickly launch to meet market demand. The products and programs respond to market changes.
'Hangzhou has been focusing on pragmatic basic innovation research for a long period of time and has continuously given policy encouragement, effectively stimulating the value chain of basic technological innovation and industrial application. Shenzhen has always been a leading region in the development of China's electronic information field and has always had an inherent advantage in integrated innovation. Shenzhen and Hangzhou have taken two different routes', Hikvision said.
'Hangzhou, Dahua, and Yushi's top three companies as video surveillance companies are all relatively eye-catching. Binhai District, Hangzhou, with or market scale, or the most extensive product sequence, or solutions, or understanding of big data Both practice and practice are at the forefront of the country. Shenzhen is not only the birthplace of China's security products, but also a pioneer and practitioner in the field of mobile phones and flat-panels, because Shenzhen has an advantage in the industrial chain from electronic components to design and manufacturing, according to Yu Hua.
'Over 80% of domestic security companies are mainly concentrated in the Pearl River Delta, especially Shenzhen has formed a variety of different forms of high-tech industrial parks and small and micro enterprises are relatively concentrated in various industrial distribution bases. In terms of production, R&D, and marketing scale, it has formed a completely different advantage and industry chain from most domestic regions. Because the Hangzhou digital security industry cluster pilot, only to meet the needs of the Hangzhou economic and industrial chain, and will not affect the national security industry chain as a whole's revolution,' said the real information Huang Zhiyong.
Conclusion:
At the end of 2014, the digital security industry cluster in Hangzhou entered the pilot, which will undoubtedly give Hangzhou security companies a boost. It also introduced positive energy for the development of China's security industry in 2015. However, it cannot be ignored that China's security industry has already developed into a two-pole development. The giants are getting stronger and the development of SMEs is becoming more and more difficult. In 2015, the development of the security industry will develop arbitrarily with the market economy and macro-control.
I believe that this year, similar to Hikvision, Yushi science and technology will develop rapidly, and like the Pearl River Delta area and Beijing-Tianjin area small and medium-sized security companies will be further integrated.
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