A few days ago, the Ministry of Industry and Information Technology publicized the promotion of new energy vehicle demonstration cities (groups) for new energy vehicles. From January 2013 to the end of September 2014, 39 cities to promote and promote the use of new energy vehicles There were 38,600 vehicles, of which 20,500 were promoted from January to September 2014. The promotion of new energy vehicles in most cities was less than 10%, and the completion of new energy vehicles in six cities including Changchun and Harbin was zero. Hefei, Zhejiang, and Shanghai are the top three cities and regions with 72%, 52%, and 40% completeness, respectively.
In the view of the industry, the important reason why the promotion of new energy vehicles is difficult to predict is that, apart from the reason that the infrastructure facilities are not in place, there is also a key factor that is the new energy products on the market and their strength in products. There is still room for improvement.
In this regard, at the "China Automotive Industry Development Forum: Innovation in New Energy-Activated Auto Industry Model" sponsored by the joint Asahi Kasei Group, Zhang Cheng, Director of the Technical Management Department of SAIC Motor Co., Ltd. pointed out: "Product strength is the most popular among new energy vehicles. "The key factor is that" Unlike traditional cars, which have different experiences and lessons from abroad, from the current point of view, new energy vehicles are an emerging field and trend in China and even in the world, and there are not too many experiences for reference. Therefore, in a sense, the development of new energy vehicles in China is more of a competition for R&D and comprehensive innovation capabilities for companies.
As the largest domestic manufacturer of enterprises, SAIC Group has long been concerned about the relationship between automobiles and the environment and energy. It is aware that new energy vehicles are the inevitable choice for the modern automotive industry to achieve sustainable development. Therefore, as early as 2001, SAIC began its exploration in the field of fuel cells. In 2009, SAIC Motor clarified the priorities to accelerate the industrialization of hybrid and electric vehicles, and at the same time promoted the development of new energy vehicles for R&D and demonstration of fuel cell vehicles. Technical route.
It is understood that from 2009 to 2012, SAIC invested a total of 6 billion yuan in the field of new energy vehicles, and the huge amount of investment brought about by the achievements is obvious to all. From the current point of view, SAIC's new energy products not only cover pure electric vehicles, plug-in hybrid vehicles, and fuel cell vehicles, but also become the first domestic company to achieve mass production of fuel cell vehicles, and also complete the batteries, motors and new energy vehicles. Electronically controlled self-development and layout. In addition to the complete product layout, SAIC's new energy vehicles are gradually demonstrating their strength.
At the 12th Bibiden Challenge hosted by Michelin in Chengdu recently, SAIC Roewe E50 pure electric vehicles, 550 Plug-in hybrid and Roewe 750 fuel cell vehicles and BMW, Daimler, PSA and other international companies The big auto giant's products competed on the same stage and performed well in terms of maneuvering, power, acceleration, braking, and economic performance. They eventually took the first place in the pure electric group, the hybrid power group, and the fuel cell group, and became Bibiden. The Challenge has been the first car company to achieve "Grand Slam" since its opening in 1998.
Prior to this, under the guidance of the Ministry of Science and Technology and the support of the Shanghai Municipal Science and Technology Commission, SAIC Group also led the "Innovation Journey - 2014 New Energy Vehicle Miles" campaign. In this activity, the above-mentioned SAIC new energy parade team set off from Shanghai in early September and passed through 15 provinces, municipalities and autonomous regions, covering 25 cities in east, north, northeast, northwest, and southwest, and withstanding 0- to 3,850-meter altitude changes. 8 to 35 Environmental temperature changes and a variety of complex road conditions, the total mileage of more than 10,000 kilometers, with zero failure to successfully close.
It is precisely because of the credible product strength that SAIC New Energy Vehicles has a good foundation in terms of marketization. It is understood that since the launch of the Roewe 550 Plug-in, it has been in short supply in the market, and it has also obtained purchase orders from related institutions in Shanghai as well as relevant authorities in the country. In view of this, SAIC is accelerating the capacity expansion of new energy vehicles, and at the same time, in order to further meet consumer demand for new energy vehicles, SAIC will continue to invest in new energy, it is understood that in addition to the above models, the current SAIC The second generation of new energy products has been further developed.
However, for the promotion of new energy vehicles, a single product force enhancement is not a complete factor in promoting marketization. In view of this, SAIC is also actively conducting business model innovation and exploration, and conducting new energy vehicle leasing in joint car rental companies. In addition, SAIC Motor has taken the lead in exploring the “taxis-based leasing†business of new energy vehicles in areas with relatively complete infrastructure facilities such as Jiading in Shanghai, allowing consumers to step into new energy vehicles and rely on product power to persuade them to purchase. With this approach, SAIC hopes that new energy vehicles will win more acceptance.
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