In recent years, many Internet companies have entered the automotive field, and traditional car manufacturers are not to be outdone in the field of car networking. Experts said that intelligence, networking and electrification have become the general trend of the future development of automobiles. Internet companies are more accurate in grasping consumer demand, but traditional automobile companies have stronger technical strength. Both sides should give play to each other's advantages and enjoy synergistic innovation. Dividends After successfully subverting mobile phones, home TVs, and wearable devices, Internet companies are stepping up their efforts to “invade” the automotive industry. On February 3, Easy to use the car announced in Beijing, the joint Chery Automobile and Botai Group jointly invested to set up a new company, will launch the world's first Internet shared electric car - "Yi Qi" in 2016.
It is not easy for Internet companies to enter the automotive field in the form of "barbarians." Previously, LeTV has officially announced the establishment of LeTV Supercar (China) Co., Ltd., and released the smart car UI system - LeUI Auto version, which is the first product related to the car-making plan released by LeEco. “LeTV will build a super car with completely independent intellectual property rights, electricization, intelligence and internet.” He Yi, CEO of LeTV Holdings Automotive Network, also said, “When LeTV’s internal voting is to build a car, the top executives are mostly, directors. Long said a word, even if LeTV made a car will be ruined, if I can ignite more people's dreams, I have no hesitation."
It is understood that at present, Tencent, Alibaba, Baidu and other Chinese Internet giants are all conducting research and development of car networking projects. Among them, Baidu has released its own smart car operating system, and Xiaomi has also announced several car-making plans. It is reported that Xiaowan, the vice president of Xiaomi, has retired the car business in Silicon Valley.
Why are Internet companies entering the automotive industry? "As the number of items next to smartphones, cars have the advantage of Internet content entry, not only can communicate, exchange data and entertainment with the network, and various mobile APPs can be transplanted to the car to enjoy convenient navigation, location services, and voice. Interactive technology, etc.. The founder of Botai Group should analyze with Yilun that with the development of Internet technology, the change of consumption habits, and the increasing awareness of environmental protection, consumers’ demands for automobiles will no longer be simple means of transportation. I hope to get a whole set of travel solutions. The future of the car will replace the mobile phone, becoming the largest mobile intelligent terminal that Internet companies compete for.
At the first forum held by the Electric Vehicles Hundred Peoples Association, the Minister of Science and Technology Wan Gang clearly pointed out that "automobile intelligentization, networking and electrification will become the general trend of the future development of automobiles, and electric vehicles will realize the intelligentization of automobiles. The best carrier for networking."
The data shows that although China's automobile sales reached 23.49 million in 2014 and the number of cars in stock exceeded 154 million, the number of cars owned by thousands of people was only about 100, which was less than half of the world average. "This means that China's auto consumer market still has a lot of room for growth." Ye Shengji, deputy secretary-general of the China Association of Automobile Manufacturers, said in an interview with the Economic Daily that today everyone is redefining the car with Internet thinking, if the car is from the traditional The transformation of mechanical products into intelligent terminals not only has great potential for application in the intelligent market of terminals, but also has many new business opportunities in the process of design, development, manufacturing and marketing services.
Despite the many opportunities, it is not difficult for Internet companies to build cars and subvert the traditional auto industry. “Last year, I’m hoping to make a super car’s music. Now I’m just making a UI based on Android, basically a concept with Xiaomi’s MIUI.” Senior IT commentator Wei Pengfei said, “There are 260 R&D personnel in Silicon Valley. Did you make a user interface? According to this progress, LeTV can't make a car in 5 years."
"This is just a concept and hype." BYD Chairman Wang Chuanfu insists that the automobile belongs to the traditional manufacturing industry, and the Internet does not have the conditions to subvert it. "The Internet cannot change its own hardware and equipment, how to change the equipment of the car? How the Internet made cars, it was a joke."
"A model runs from development to mass production. The cycle takes at least 3 to 5 years. The investment is as low as 100 million yuan, and billions or even billions. There is no strength. It is obviously not enough. Jia Xinguang, executive director of the China Automobile Dealers Association, said that from now on, LeTV has released the car networking system. Although it has entered the automotive field, it needs to be installed on other brands of cars, and the project can replicate the super TV mode. To achieve vehicle manufacturing, it is still unknown.
“It’s a bit exaggerated to say subversion. I’m more willing to emphasize synergy.” Fu Yuwu, chairman of the China Automotive Engineering Society, said that current automotive products are shifting toward electrification, intelligence and light weight, and Internet companies are more timely in grasping consumer demand. Accurate, but traditional auto companies have strong technical support systems, each should play its own advantages and enjoy the dividend of collaborative innovation.
At present, global auto companies are also actively embracing the Internet. Not long ago, at the 2015 Consumer Electronics Show (CES) in Las Vegas, 11 automakers such as Volkswagen, Mercedes-Benz, BMW, Hyundai and Ford were ushered in, so many people laughed that CES has become international. The car show. "Compared with smart phones, smart cars are a high-security product, which is very complicated. It depends on its own strength. Internet companies can't do it alone. They must work hand-in-hand with car companies." Ying Yilun said frankly that "easy" "Qi" adopts the "three-way cooperation" model: Chery will be mainly responsible for the manufacture of electric vehicles, and the rental platform for easy-to-use vehicles, and Botai is responsible for the intelligent part of electric vehicles. More importantly, there are innovations in business models. “For example, we don’t lock the R&D team in this joint venture, but put the R&D capabilities of the three companies in it, and when they need it, they will be available immediately. This will make the company’s capital needs less. It is also more flexible, truly light assets and high efficiency."
Can the "barbarians" on this group of winds succeed? The market will wait and see.
@达人唐: Support the Internet industry to upgrade and explore new markets. In the automotive era, with the support of the Internet, the automotive industry will develop even better.
@美朵80年: This is the big trend of the future. The emergence of smart cars has brought more possibilities to the automotive industry. I believe that in the near future, for those who are not very likely to drive, I can also drive easily.
@品味1999: I think that intelligent cars and new energy vehicles are the two major trends in the future development of the automotive industry, but I believe that with the power of the Internet, these two trends will eventually merge into one.
@ observer VIP: It should be the work of traditional car companies, and their professionalism and expertise, and Internet companies should invest more energy in the field of terminal sales and services that are better at. The combination of the two is not necessarily a good thing. .

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