Recently, the first online education platform 51Talk landed in the United States on the New York Stock Exchange, followed by the O2O giants Mei Tuan Comments launched the Education Brand Pavilion, Internet education is once again pushed to the cusp. Previously, both traditional education and training institutions such as New Oriental, learning and thinking, or the Internet giants such as Baidu, Ali, Tencent, Xiaomi, etc. have reached the Internet education.
The transformation of traditional education into the Internet education, one is the use of Internet thinking to offline resource chain into the online education platform, to achieve online viewing video teaching; the other is through the use of online platforms for offline diversion, Then achieve better online and offline combination. However, we can see from many traditional education and training institutions to change the Internet that their transformation is not smooth.
Upgrading of traditional education meets the stumbling block, the road difficult
Road stumbling block one: the new Internet technology
Traditional education and training institutions in the transformation of the road, there is only a tiger of Internet technology in front of the traditional education and training institutions rely on traditional teaching methods, there is no Internet genes, from offline to online, offline teachers The power, teaching resources, teaching methods, and how you need to be tuned online are all things you need to know about the Internet and use that to operate and manage your internet platform. In the Internet platform security management, product development, data analysis, decision-making, all need a strong technical capacity.
The future of Internet education is likely to move toward a higher technology content, such as VR education live, so the technical strength of the traditional education and training institutions is very important, and this is their point is very weak.
Roadblock two: capital investment
The traditional education and training institutions and the Internet hand, then it means that in the preparatory phase of the preparatory phase of the Internet, technical team building, product development all need the strong support of funds; online teaching in the medium need to invest in recording and broadcasting, live video and teacher hired Work; platform operation, the latter part of data management also need to invest a lot of operating costs, as well as investment in product development costs and so on. Capital is also a key strength for an enterprise, and it can provide adequate protection for the future expansion of the scale of the institutions, upgrades and updates of technological products.
Stop Tiger Three: talent force
Transformation of Traditional Education In Hand, the Internet means that people with Internet knowledge, including technical personnel, should be provided with systems for the management of Internet education platforms and data collection and analysis of capable personnel as well as operational talents. It is necessary to be familiar with their own education Platform is what kind of model and have what kind of competitive advantage, but also be able to combine the requirements of the times and industry changes, timely, comprehensive and accurate collection and integration of information to enhance their own strategies and strategies.
Such Internet-based talents need high level of insight and insight, insight and extraordinary technical capabilities. Such traditional talents may lack such talents to provide data analysis, marketing and advice for their transitional online education.
Therefore, the new technologies, funds and talents on the Internet have become the three stumbling blocks for the transformation of traditional education and training institutions. It is not hard for us to guess that this time, the United States delegation remarked that the launch of the Education Brand Pavilion at this time also saw the transformation of traditional education on the road to these three Only the tiger blocking the traditional education and training institutions, where found new opportunities.
Traditional education and training institutions in the end, in the end what to do?
The face of a large number of stumbling block, the traditional transformation of the education and training institutions go from here? The transformation also means that the risk, as the new Oriental Yu Minhong said: "The transformation may not be able to live, but not the transition will die." Therefore, traditional education transformation is bound to be difficult Explore and find the right path for your exploration. Liu Kuang personally believes that there are three ways in which the traditional education may be transformed: one is a comprehensive transition to online education; the other is relying on technology to build an online education platform; and the other is to rely on the platform provided by the giant to kill Internet education,
First, relying on the giants to provide the Internet education platform
For most traditional education and training institutions, relying on the Internet giant may be a good choice, but how they should choose giants?
1. O2O giants represented by the US delegation comment
Recently, the education group launched by the US delegation has reached a brand cooperation with 45 brand agencies including Weibo Education, EF Education, Parsons School of Music and Shanghai Academy of Art, and the brand agencies of the brand museum show mainly in Foreign languages, music, art these three categories. For the traditional education and training institutions, the United States Mission Reviews Education Brand Pavilion can bring them what?
First, the United States Mission public comment As the current life of the largest service platform, with nearly 600 million users and 200 million active buyers, with a huge user base. With the help of the huge group of user entrance advantages of the U.S. delegation, the traditional education and training institutions can save a large amount of promotion costs and directly obtain quality users commented on by the U.S. delegation.
Second, the current market, the market channels more, but often the cost is also very high, the United States group reviews the brand museum launched entirely entirely free settled. This is a very good channel for those education and training institutions that are well-educated but who do not want to spend large sums of money on publicity and promotion. Most importantly, the US delegation reviews the brand pavilion is in the learning and training of the channel page, to the traditional education and training institutions to bring more high-precision customers, have a higher conversion rate. Previously, Weber Education cooperated with the US delegation to comment on the average conversion rate of more than 30%, far exceeding other promotion channels.
Thirdly, from the point of view of brand promotion, the establishment of the Education Brand Pavilion by the US delegation is an identification of the brand recognition for the traditional education and training institutions. The agencies located in the brand hall can obtain higher user trust, At the same time also create a louder brand awareness.
In addition, for most parents, they do not know which training institutions are better educated, more suitable for their own children and have no choice. The establishment of the brand museum invisible help parents to make a comprehensive evaluation of the options to help parents make better decisions. At the same time, the establishment of the brand hall also set a new standard for the entire education and training industry.
However, the fly in the ointment is that the US delegation commented that the establishment of the Education Brand Hall will put some poorly-tuned training institutions directly in the door, in fact, indirectly accelerating the entire industry's survival of the fittest. Especially for some newly-started education and training institutes that have just been born in the industry, it is very hard for them to enter the education brand hall commented by the U.S. delegation and can not obtain better channel user resources through their platforms.
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