At the end of the last century, the international sewing equipment market will shift its focus to China, which undoubtedly brought historic opportunities for China's sewing equipment industry. This opportunity has made China's sewing equipment industry grow rapidly and globally. 60% of the products are sold from China to the rest of the world.
According to an industry insider, the dealer market for Japanese products in Southeast Asia, Brazil, India and other regions is already very small, and products such as Feiyue and Zhongjie are full of vitality in the international market. Although we are a major exporter of equipment, we have seized some markets by virtue of our own price. Facing the current situation of 90% of foreign manufacturers staying in China, it has undoubtedly brought us a lot of pressure in such a market. How to further develop our domestic equipment under the environment?
Following the 2003 Science and Technology Innovation Year, the China National Cooperation Association also proposed 2004 as the Quality Promotion Year. China's sewing equipment faces great opportunities, but to consolidate and open up the market, it also needs strong product quality backing. In response to the improvement of product quality, Chairman Tian Minyu also said in an interview with this reporter that we have been paying attention to the construction of product quality, and the quality of our products is also rapidly increasing. The reason why the association proposed the quality promotion year in 2004 is to promote the industry's greater strength in quality construction.
One dealer said with great emotion that the overall quality of domestic sewing machines is no different from that of foreign countries except for mechanical and electrical integration. One garment company wanted to purchase 18 overlock machines and began to specify the products of a foreign brand. Under the conviction of the dealers, they took 8 sets of Zhongjie products. After use, the feedback information is that Zhongjie’s products are better than foreign ones. Ok, it can be much cheaper in terms of price.
Not that our products are not good, we need confidence in creating a brand first, and we must have confidence to catch up with foreign brands. General Manager Li Ruiyuan of Zhongjie Company said at the Trade Commission of Hangzhou in 2004, “What we are going to do now is to let the biggest garment manufacturers understand our products and let them pay attention to our machines.
After investigation, almost no domestically produced machines can be seen in the top 100 apparel companies. The reason is that apparel companies do not understand our domestic equipment. This requires our media, such as guides, to vigorously promote domestically produced equipment and let apparel companies Have a deeper understanding. "The domestic sewing equipment has already had a qualitative leap, but the awareness of our equipment by the garment enterprises has remained at the previous level, which has greatly hindered the construction and consolidation of our brand.
The improvement of product quality is the requirement of the current market. Only when the quality is improved, can we create fine products and create brand-name brands that are recognized by the market. The construction of the brand is inseparable from the strong backing of quality. In 2003, in the China Famous Brand Awards, five companies in the industry won the title of “China Famous Brand†for the first time. This is a great event in the industry, indicating that the brand building in the industry has risen to a high level of understanding. A substantial step has been taken.
The recognition of famous brands is not limited to these five companies that have been selected as “Chinese famous brandsâ€. Many companies are quietly doing their own brands. The meaning of its famous brand should be determined by the market recognition. It enjoys a high reputation in the market and enjoys high satisfaction in the customer's comments. This has established a brand name that belongs to the market. For example, in recent years, Jack has continuously increased its product research and development efforts, and has developed more than 40 new products, including one of the national new products, two of which have been included in the National Torch Program, and more than 20 applications. National patent.
Jack has also continuously expanded its R&D team and actively hired foreign experts and special experts to accelerate the pace of technological and informationization. Not only is Jack like this, but other companies are also striving to improve product quality in different ways and take the road of creating brands with quality.
Although Jin Sansheng Sewing Machine Co., Ltd. started late, they paid attention to product research and development, focusing on product quality and brand building. Therefore, in the domestic market, some overseas companies' products were defeated. Tao Yongliang, general manager of the company, said, "Our local companies have their own advantages in business. We are latecomers, but we will work hard to improve product quality, do our own brand, and let overseas companies give us a sedan chair." You can deeply feel that this company is full of exhilarating vitality and passion, and embodies the spirit of revitalizing the national industry.
From Jack to Jin Sansheng, we deeply felt that China's sewing equipment industry is constantly striving to improve quality and strive to be its own brand. Although there are still some shortcomings in the quality of our products, domestic companies are working quietly to let us cheer for them!
According to an industry insider, the dealer market for Japanese products in Southeast Asia, Brazil, India and other regions is already very small, and products such as Feiyue and Zhongjie are full of vitality in the international market. Although we are a major exporter of equipment, we have seized some markets by virtue of our own price. Facing the current situation of 90% of foreign manufacturers staying in China, it has undoubtedly brought us a lot of pressure in such a market. How to further develop our domestic equipment under the environment?
Following the 2003 Science and Technology Innovation Year, the China National Cooperation Association also proposed 2004 as the Quality Promotion Year. China's sewing equipment faces great opportunities, but to consolidate and open up the market, it also needs strong product quality backing. In response to the improvement of product quality, Chairman Tian Minyu also said in an interview with this reporter that we have been paying attention to the construction of product quality, and the quality of our products is also rapidly increasing. The reason why the association proposed the quality promotion year in 2004 is to promote the industry's greater strength in quality construction.
One dealer said with great emotion that the overall quality of domestic sewing machines is no different from that of foreign countries except for mechanical and electrical integration. One garment company wanted to purchase 18 overlock machines and began to specify the products of a foreign brand. Under the conviction of the dealers, they took 8 sets of Zhongjie products. After use, the feedback information is that Zhongjie’s products are better than foreign ones. Ok, it can be much cheaper in terms of price.
Not that our products are not good, we need confidence in creating a brand first, and we must have confidence to catch up with foreign brands. General Manager Li Ruiyuan of Zhongjie Company said at the Trade Commission of Hangzhou in 2004, “What we are going to do now is to let the biggest garment manufacturers understand our products and let them pay attention to our machines.
After investigation, almost no domestically produced machines can be seen in the top 100 apparel companies. The reason is that apparel companies do not understand our domestic equipment. This requires our media, such as guides, to vigorously promote domestically produced equipment and let apparel companies Have a deeper understanding. "The domestic sewing equipment has already had a qualitative leap, but the awareness of our equipment by the garment enterprises has remained at the previous level, which has greatly hindered the construction and consolidation of our brand.
The improvement of product quality is the requirement of the current market. Only when the quality is improved, can we create fine products and create brand-name brands that are recognized by the market. The construction of the brand is inseparable from the strong backing of quality. In 2003, in the China Famous Brand Awards, five companies in the industry won the title of “China Famous Brand†for the first time. This is a great event in the industry, indicating that the brand building in the industry has risen to a high level of understanding. A substantial step has been taken.
The recognition of famous brands is not limited to these five companies that have been selected as “Chinese famous brandsâ€. Many companies are quietly doing their own brands. The meaning of its famous brand should be determined by the market recognition. It enjoys a high reputation in the market and enjoys high satisfaction in the customer's comments. This has established a brand name that belongs to the market. For example, in recent years, Jack has continuously increased its product research and development efforts, and has developed more than 40 new products, including one of the national new products, two of which have been included in the National Torch Program, and more than 20 applications. National patent.
Jack has also continuously expanded its R&D team and actively hired foreign experts and special experts to accelerate the pace of technological and informationization. Not only is Jack like this, but other companies are also striving to improve product quality in different ways and take the road of creating brands with quality.
Although Jin Sansheng Sewing Machine Co., Ltd. started late, they paid attention to product research and development, focusing on product quality and brand building. Therefore, in the domestic market, some overseas companies' products were defeated. Tao Yongliang, general manager of the company, said, "Our local companies have their own advantages in business. We are latecomers, but we will work hard to improve product quality, do our own brand, and let overseas companies give us a sedan chair." You can deeply feel that this company is full of exhilarating vitality and passion, and embodies the spirit of revitalizing the national industry.
From Jack to Jin Sansheng, we deeply felt that China's sewing equipment industry is constantly striving to improve quality and strive to be its own brand. Although there are still some shortcomings in the quality of our products, domestic companies are working quietly to let us cheer for them!
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