Delicate tires build brand image around new green power

On June 2nd, 2011, Linglong Tire's 2011 semi-annual marketing conference was held in Ningbo City, Zhejiang Province. More than 180 representatives from more than 30 provinces, cities and autonomous regions across the country attended the meeting.

Delegates at the scene exquisite tires Wang Feng, chairman of the marketing work report

Wang Feng, chairman and general manager of Shandong Linglong Tire Co., Ltd., made a marketing report based on the theme of “Brand Marketing and Network Construction, Quality Assurance, Cooperation and Win-win”, systematically summarizing the work in the first half of the year, and analyzing the international with distributors. The domestic market situation, combined with the status quo of business development, improve marketing strategies and brand strategy, and establish goals for win-win cooperation. Wang Feng emphasized that exquisite tires will use scientific and technological innovation as the engine, taking system reform as an opportunity, and aiming at low-carbon development and green manufacturing. In the coming period, focus on the tire industry to create three new green powers, that is, new green technologies. New power for green projects and new power for green marketing. Exquisite is willing to work together with the vast number of distributors to help each other and cooperate closely. Relying on the advantages of technological innovation, it will contribute green products to the market, create green power for the company, and promote green consumption for the society. In order to fully create a new era of green marketing, promote structural optimization and brand value-added. At the same time, the meeting informed the company's operations in the first half of the year. From January to May 2011, total tire production increased by 8% over the same period of last year, sales revenue increased by 12%, and overseas sales revenue increased by 26.9%.

Linglong Tire Dealer Guest Representatives and Women's Volleyball Team Give Each Other Gifts

Ling Hui's tire brand minister Ye Hui gave a speech on the brand strategy. Minister Ms. Ye Hui emphasized on the promotion of the theme series of “Chinese women's volleyball sponsored by exquisite tires, and all the way to the women's volleyball team”. With the help of the Chinese women's volleyball team, the exquisite brand was repeatedly presented, and the Chinese temperament of the women's volleyball team was integrated into the exquisite brand connotation. At the same time, establish the exquisite dealer CRM customer relationship management specification, understand the needs of dealers, and continue to improve and improve services and policies to meet the needs of dealers, thereby enhancing customer satisfaction and loyalty, and achieve continuous sales growth. The exquisite tire research and development engineer Ma Xiaogang gave a detailed introduction to the research and development capabilities of Linglong tires, the advantages and features of new products and key recommendation products.

Linglong Tire, as the sponsor of the Chinese National Women's Volleyball Team, was held in Ningbo in the International Women's Volleyball Classic. The Chinese National Women's Volleyball Team's head coach Yu Juemin and team leader Hu Jin led the women's volleyball team to congratulate and interact with each other, bringing the atmosphere to a climax. . At the invitation of the National Women's Volleyball Team, all the participating personnel watched the match between the Chinese team and the Cuban team that night. They cheered for the Chinese women's volleyball team and the Chinese women's volleyball team defeated the two women's volleyball teams with a 3:2 reversal to win the Cuban women's volleyball team with a 1:2 unfavorable situation. .

Through this marketing meeting, the confidence of dealers has been greatly improved, the market has become more cohesive, and the marketing strategy and brand strategy have been clarified. This has laid a solid foundation for the further development of the marketing work of Linglong Tire in the second half of the year.

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