Before the opening of the IAA (Frankfurt Motor Show) this year, Volkswagen executives stated that they plan to purchase one or two car brands in the next two years, expanding the market share of the public in some market segments. According to recent reports by German media, Volkswagen is currently in a series of negotiations in two market segments to increase holdings or acquire shares in other auto brands. The potential negotiators include Germany's truck/bus giant MAN. Recently, the German Automobile Industry reported again, according to a source during the IAA, the German Volkswagen plans to increase the stake in Japan's Suzuki Motor Corporation by the end of this year and form an alliance with Suzuki to jointly develop the global mini-car market.
Volkswagen may surpass Toyota as the champion of new car sales in the global market this year with its outstanding performance in the Chinese market in 2009-2010. After completing the acquisition of Porsche, Volkswagen already has ten passenger car and commercial vehicle brands. If Suzuki can successfully join Suzuki and acquire the MAN brand in Germany around 2010, the number of Volkswagen brands will reach 12, making it the world's largest auto group with a large number of sub-brands.
As early as June of this year, German car media reported that Volkswagen plans to acquire about 10% of Suzuki shares so that it can cooperate with Suzuki Motors to develop a new generation of mini vehicles UP that will be launched by the public in 2012. At present, Volkswagen has completed the relevant shareholding plan, but Volkswagen hopes to hold more Suzuki Motor shares or form a micro-vehicle technology alliance so as to gain greater market share and sales volume in the future European and Asian markets. .
Currently in the field of global mini-vehicles, Fiat and Suzuki Motors are leaders in the design of small-displacement engines and mini-vehicles. In particular, Suzuki Motors, which started with motorcycle technology, is on the 0.6-liter and sub-miniature engine technologies. Unique. It is also reasonable for Volkswagen to acquire a 10% stake in Suzuki Motors in the second half of 2009 in order to develop deeper cooperation with Suzuki Motors in the technology of small displacement engines below 1.0 liters.
Following Lupo and FOX, Volkswagen will launch a new generation of Mini Vehicles UP in 2012 to replace cash FOX. Compared with its predecessors, Volkswagen Up will become the most important new model in the emerging market. In order to gain an advantage in the future price competition, Volkswagen will develop a series of supporting components for the UP series mini-vehicles, including newly designed small-displacement engines (up to 1.0 liters and below) and newly developed manual/automatic transmissions. As an important part of the UP plan, Volkswagen needs to develop a variety of new engines of 1.0 liters/0.8 liters and even 0.6 liters in a short period of time. The VW’s technical reserves for engines with a displacement of less than 1.0 liters are almost zero. This is Volkswagen is eager to acquire Suzuki shares and expects to have an alliance with Suzuki before the end of this year.
Compared with the public, Suzuki has enough technology reserves for small-displacement mini vehicles. Suzuki has already introduced mature models of 0.6 liters and 0.8 liters in the Japanese market. At the same time, Suzuki is also in the industry in the research and development of electric mini vehicles. Relatively advanced level. Volkswagen's participation in Suzuki by holding shares in Suzuki Motor Co., Ltd. will likely change the pattern of the global mini-vehicle market in the coming years. Since Volkswagen has better brand advantages and reputation in European and Asian markets, Volkswagen will be more easily accepted by consumers than Suzuki Motors in the European A00 mini vehicle market of around 8,000 Euros.
During the IAA this year, Volkswagen's focus was on an E-UP electric concept car and a new generation of 1L (one-liter) concept car. Among them, the Volkswagen and Skoda brand "UP series" A00 mini-vehicles may help the public to further develop the potential demand of the Chinese and Indian markets in the next decade. For the Chinese market, Volkswagen also needs a mini vehicle positioned below the POLO to meet the needs of more young urban consumers.
Japan’s auto media’s performance of the news that Volkswagen plans to take a stake in Suzuki Motors in the year is relatively flat. The mainstream Japanese car website just made a simple reprint of the news as shown in the figure. It did not study the details of the possible cooperation between the future public and Suzuki as some German media did. After all, Suzuki, as a share purchaser, also performed a relatively low profile in this incident and never took any initiative to disclose any news to the Japanese car media.
The author believes that once the public succeeds in increasing the shareholding or alliance plan of Suzuki’s shares, it will gradually influence the global competitive landscape for the mini-vehicle market in the coming years. The "UP series" as an A00-class minicar that is equally important to the future of Volkswagen and golf will have a significant impact on the European and Chinese A00 mini-car market. According to Volkswagen's future plans, UP will be in the VW brand. And the Skoda brand formed two complete car lines, including a variety of derivative models such as three-door/five-door/MPV/CROSS/SUV. The displacement of the UP series will be mainly 1.0 liters and may be at the same time. Support for launching a variety of displacement models such as 0.8-liter/0.6-liter models and a variety of sports models such as 0.6T/1.2T, and its future annual sales volume is expected to surpass the POLO/fabia family of the PQ25 platform.
Ji Ren small comment: For the public, the stake in Suzuki is undoubtedly a good thing outweighs the disadvantages, but often "good thing", Volkswagen will also face the Japanese automobile corporate culture and Suzuki Motor's small-displacement engine technology protection The vigilance. For Volkswagen, equity or alliance with Suzuki can only solve the “thirsty momentâ€, but if you want to become one of the giants of the global mini-vehicle market in the future, then the public must seriously consider the possibility of “holding Suzuki†at the right time. Sex and related issues.
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