The domestic truck market fell and fell again, and the related industries were also dragged down. According to the official data of China FAV, from January to November of 2015, the domestic light truck, medium truck, and heavy truck markets continued to fall, and the cumulative sales of the passenger car market also dropped by 3% year-on-year.
In order to reverse the unfavorable situation, most vehicle manufacturers and core component suppliers have stepped up promotion efforts in overseas markets. Yuchai Power , which has performed well in overseas markets for many years, also continued to strengthen its overseas market development in 2015.
Yuchai at the show
What breakthroughs has Yuchai made in overseas markets in 2015? He also listened to Wang Cheng, deputy general manager of Yuchai’s overseas business division.
The export market frequently received a large increase in overseas sales of Dadan Yuchai
From January to September this year, the number of engines exported was 35,000, and the volume of exports exceeded last year's full year, which was a year-on-year increase of 29.2%. It is estimated that the annual export will exceed 40,000 units, an increase of approximately 23% year-on-year, and will set a record high. Wang Cheng said that although our annual export sales are increasing at a rate of 20% year-on-year, due to the large demand in overseas markets this year, the export volume so far has been refreshing Yuchai's record in overseas markets in recent years.
It can be said that 2015 was a year for Yuchai to make great achievements abroad. Yuchai Engine has been exported to more than 160 countries and regions in the world. Among them, Vietnam in Southeast Asia, Saudi Arabia in Africa and West Asia, and many other large regions are all regional markets where Yuchai's engine has a large volume of inflow and outstanding performance. Due to the relatively solid foundation of our product base and market, we have gradually established a strong competitive advantage in the truck market in Vietnam and the bus market in Saudi Arabia. At the same time, Yuchai has gradually opened the market in Latin America, and has made small volume breakthroughs in Peru, Bolivia, and Ecuador. Wang Cheng said.
It is understood that most of the vehicles currently operated by the Saudi passenger car market are from the Chinese passenger car brand. Due to the dry and hot weather throughout Saudi Arabia, local customers have strict requirements on the heat resistance of the engine. Up to now, the number of Yuchai machines entering the passenger car market has accumulated more than 20,000 units for passenger transportation, public transportation, commuting vehicles (chariots), school buses, and labor vehicles. Since Saudi Arabia is a high-temperature region, Chinese bus manufacturers basically choose Yuchai when matching engines.
However, although the overseas market of Yuchai has continued to increase in popularity, the export of engines is closely related to the export volume of vehicles. Therefore, the overseas market of the engine industry in 2015 is not entirely optimistic. In this regard, Wang Cheng analyzed: From the customs export statistics, from January to November in 2015, vehicle manufacturers and engine companies attached great importance to the export market, but as the engine supporting the core components of the vehicle, basically In order to sell in the form of complete vehicles, the sales of single-product engines in the entire overseas market are not satisfactory. In 2015, the demand for commercial vehicles in overseas markets was roughly the same as last year. Specifically, from January to November, only overseas shipments of trucks, light passengers, and pick-up trucks increased slightly, while the demand for passenger cars accumulatively decreased by 3% year-on-year. -4%, construction machinery also fell sharply at least 10 percentage points.
Some countries set up customs clearance Yuchai entered the overseas market with clear advantages
Although most commercial vehicle companies have been keen on overseas markets in recent years, there are still many constraints on China's independent brands going abroad, including stringent technical and standard barriers. Regardless of political factors, terrain, climate, or policy factors in overseas markets, domestic commercial vehicles and engine manufacturers are facing enormous challenges.
First of all, the first condition for entering the overseas market is that the products must meet the testing and certification requirements of various countries. In fact, the first barrier to entry into overseas markets is that products must first pass through various countries' access systems, such as EU product certification, Vietnam registration certification, Thailand national testing certification, etc. Once a product is tested and certified, the product is eligible to enter the region. market. For Yuchai, what we need to do is to continuously conduct testing and certification of a series of related imported products in various countries and regions in order to gain access to overseas markets. Wang Cheng said.
Second, manufacturers involved in export business need to thoroughly understand the tariffs and industrial policies of various countries. For example, in order to avoid cost considerations, some countries encourage foreign parts or vehicle manufacturers to build factories in China to carry out all-in-one parts assembly (CKD), and to produce parts locally, with lower tariffs and lower wages. , The use of local labor to assemble a vehicle to achieve a lower retail price, saving a lot of cost investment.
Third, some countries will impose emission standard management requirements on imported vehicles. Just like China, most countries have also proposed relevant regulations such as emission upgrades. Therefore, we can only survive in the region if we introduce products that meet the national emission standards, otherwise we will be slowly eliminated by the market. Take the Thai bus market as an example. Wang Cheng said that China has a relatively large number of passenger car models entering Thailand, and Thailand has stricter monitoring of passenger car emissions. Yuchai will develop products in accordance with Thai requirements and invite experts from Thailand's professional inspection agencies to take the lead. Into Yuchai, and according to Thailand's vehicle testing procedures and requirements for on-site testing, the Thai experts on the scene to record and monitor.
Over time, Thailand is very confident in the product quality and product quality control of Yuchai Engine, so the passenger car market in Thailand is very smooth. In January-November, Yuchai exported more than 1,000 units to the Thai passenger car market, and its cumulative export sales reached more than 10,000 units.
In addition, accessory protection and service assurance are key elements in maintaining customer relationships. It is understood that in order to solve problems for users in a timely manner, Yuchai has established more than 10 offices and hundreds of service stations in many countries and regions, and has established parts and accessories centers in various regions.
From this it can be seen that, despite numerous challenges, Yuchai’s continuous improvement of engine technology over the years and continuous optimization of its service and marketing network have led to a steady increase in its export volume in overseas markets, and in many countries. The area has a firm footing. It is understood that Yuchai's overseas market this year has performed well overall and has exceeded its target sales volume in overseas markets. The year-end target set by the company for overseas markets is 38,500 units, but it completed 35,000 units from January to September, and it is expected to exceed 40,000 units in the whole year.
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