Last week, Mr. Wang encountered an annoyance when buying tires. In order to buy a tire, he went to 4S stores, auto parts city, specialty stores and other places and found prices varied. Finally, Mr. Wang bought four tires in a store, but he talked with colleagues who had purchased the same tire and found himself spending more. Nearly a thousand dollars. According to the newspaper's joint Sina Auto Survey, 76.5% of consumers had experience of being pitted when changing tires, and they hoped to obtain guidance from manufacturers of tire manufacturers.
â–¡ Current situation
In order to examine the tire prices of different sales terminals, the reporter drove a Camry to consult the 4S shop and other places to consult the tire prices, and as a reference to investigate the sales price of different sales channels.
4S shop unified standard but high prices
Auto Parts City Tire Price Confusion
Beijing's larger auto parts distribution center in Wufang Tianya Auto Parts City, Auto Parts City, most of the tire business operators sell a number of brand tires, and can install tires.
In the Auto Parts City, there is no price, buy tires need to make an oral inquiry, the reporter found that Bridgestone Tairan ER33 tires for the Camry, the same auto parts city there is no small price gap. The price can be as high as 750 yuan each, and the minimum can be 680 yuan, but it is lower than the 4S shop's offer, each merchant's offer for the tire is different.
Store
â–¡Cause
A Bridgestone tyrannical ER33 tire has a variety of prices in 4S stores, auto parts cities and specialty stores, and its price difference reaches 200 yuan. Original genuine, childless and unscrupulous is the basic principle of honest operation of the consumer market, and tire dealers see people asking for price, and can not be clearly price tag children, the reason for the reason in addition to the dealer out of profit and jealousy One is a psychological one, and it is closely related to the fact that manufacturers do not disclose the factory guide price to the general public.
Last week, this reporter asked domestic tire manufacturers, among which Michelin, Bridgestone, Kumho and other manufacturers stated that neither the domestic market nor foreign markets had a definite price. Hankook, Goodyear and other tires indicated that there were manufacturers' recommendations. The price is only open to dealers. According to the staff of the China Rubber Industry Association, there are currently more than 500 tire manufacturers of various sizes in the country. The terminal retail market is known to all as more than 20 brands of car tires. According to their understanding, dealers will generally Provide internal advice to guide the price, but the price is not open to consumers.
Dealers who have been engaged in sales of tires for more than ten years, the distribution channels of tires can be summarized from manufacturers to regional agents and distributors, and the general manufacturers only control the prices of regional agents. As for the dealer's selling price, manufacturers do not ask. As manufacturers do not give a clear market guidance price, dealers often seek to see a person asking for price due to the profit-seeking phenomenon. Clearly price will affect their income, and if manufacturers have public guidance price, consumers have to buy tires. The price can be known, and the phenomenon that dealers look at people's asking price will be greatly reduced.
End market supervision is weak
â–¡Hazard
Consumers' right to be informed has been violated
The price opacity caused by the unclear price of tires is undoubtedly the greatest harm to consumer interests; but for manufacturers, problems such as regulatory difficulties and price confusion are also not conducive to the good development of the company. Lawyer Ma Dongxiao of Guohao Law Firm stated that the "Consumer Protection Law" stipulates that manufacturers are obliged to provide consumers with information such as prices. Tire retailers do not specify the price of tires they sell. This actually infringes the right of consumers to know.
Jia Xinguang, an automotive analyst, pointed out that the "Price Law" also stipulates that the operator should indicate the price of the goods and other information. Buying goods without a clear price is easy for consumers to pay more, which is unreasonable for consumers. . Jia Xinguang believes that even at the gate of the farmer's market, there are guide prices for related products. The cost of the tire market is obviously much higher than that of the farmers' market, and there is no clear price that is unacceptable.
At the same time, Li Zhe, Minister of Technical Service Department of Hankook Tire, told reporters that the price tag of unidentified codes is likely to result in the protection of consumers’ rights such as claims for three guarantees. According to reports, unclear code prices can easily cause confusion in market prices. Different regional prices are prone to reselling by agents. In order to avoid inspection by manufacturers, sellers generally destroy bar codes and other information, which may not only affect The product's longevity will also easily lead to unsatisfactory protection of consumers' rights and interests such as three-guarantee claims.
Price confusion manufacturers difficult to monitor
Jia Xinguang believes that the price of unidentified codes will also damage the reputation and brand image of the manufacturers. With the improvement of brand awareness, many tire companies hope to improve and maintain their brand image through stores, but the chaotic market price undoubtedly causes great trouble for manufacturers.
â–¡ reporter observation
Clearly marked price is imperative
In addition to 4S shops, Auto Parts City and Tire Stores have little habit of price tagging. Even if 4S stores have marked prices for tires, consumers will find that the prices are often higher than those of Auto Parts City or specialty stores. 4S shop, auto parts city, and specialty stores, in the end who's price is reasonable and real, this has become another important issue for consumers in addition to concern about tire quality.
When a new automobile product goes on the market, the most important thing is often to announce the selling price. Unlike the auto makers, the price of tires is never announced when the new tires are on the market. The author has participated in many tire new product launch conferences. He has never seen a tire brand disclose its guiding price to the media or the general public. I even asked questions about the price range of this series of tires at the press conference. The reply was the product. Friction, comfort, environmental protection and other indicators are higher than other brands, the price can not show the same specifications with the brand tires, the brand tires do not win by price. Tire manufacturers have a clear picture of their published prices.
In fact, regardless of the reasons why tire manufacturers and distributors are unwilling to disclose the terminal sales price, they have already infringed on the interests of consumers as far as the current market status is concerned. In order to enable consumers to clearly consume the tires when buying tires, on the one hand, it is recommended that domestic tire manufacturers publish their guidance prices on their official website, so that consumers have retail prices for reference; on the other hand, tire manufacturers are When a new product launch conference is held, the guidance price of its listed manufacturers should be announced to the media or the society, and the media should be informed of it so as to inform the consumers.
â–¡ Stones from other hills
â–¡ Tips
How to prevent tires when buying tires
The price tag of tires can't be realized overnight. In the current situation, you will be introduced to several anti-flicking tips.
First of all, to understand some of the basic common sense of the tires, each brand has dozens of different specifications of the product, such as 205/55R16 that the width of the tread 205 mm, flat than 55%, diameter 16 inches. As long as the specifications are the same, consumers can choose tires at different price points based on economic capabilities. However, the left and right tires of the same axle must be replaced at the same time. Otherwise, different patterns will lead to uneven friction and they will not pass when the vehicle is inspected.
Second, be sure to shop around. Still taking the 205/55R16 tires as an example, the Ma 6, the old Passat, the old BMW 3 Series, the Fox, and Junjie are all applicable. The cheaper is more than 400 yuan and you are nearly 1,000 yuan. In general, 4S stores are the most expensive, stores are more reasonable, and Auto City is the cheapest.
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