In mid-April, SAIC Iveco Hongyan (referred to as "Shang Yi Hong"), Valin Xingma, and United Trucks all agreed to hold product promotion meetings within two days before and after Shenzhen Port. The focus of the promotion was the port tractor. Coincidentally, from April to May, Tianjin Port, Ningbo Port, Qingdao Port and other places have also ushered in the promotion of products from Shaanqi, CNHTC and many other companies. In April, it began to focus on the outbreak. It was a coincidence that the port city was selected and the port tractor was the protagonist.
　　
Industry downturn focus on market segments
According to the China Association of Automobile Manufacturers, from January to March, truck production and sales were 758,500 and 714,700, respectively, down 21.75% and 22.66% year-on-year. The traditional sales season did not come as expected. Therefore, the first month of the second quarter, April, is particularly important.
How to achieve breakthroughs during the market downturn, all companies are focused on tapping market segments. The dump truck market has been declining year by year, and the market advantage has disappeared. This has enabled heavy truck companies that once had a place in the dump truck market to adjust their product mix. The development of logistics allows companies to focus on road vehicles. Although the road tractor has always maintained a large market share, the port tractor has not been abandoned due to the small market share. On the contrary, despite the small market share, the demand for port tractors in various market segments is very large.
Evergreen, which once focused on construction vehicles and road vehicles, emphasized at the business conference held at the end of last year that the product structure adjustment will be carried out this year. The increase will be allocated to goods flow vehicles, dedicated line logistics vehicles, port logistics vehicles and residue vehicles. And other market segments. Shang Yihong exhibited at the Guangzhou Commercial Vehicle Show at the end of last year a jieji port version designed specifically for port transportation. Through the analysis of the port operation environment, the company has strengthened the anti-corrosion performance of the coating process for its wet working environment at the port; The special transportation environment needs to be turned frequently, and the rearview mirror design is refined to ensure the driver has a good vision. At the same time pay more attention to lightweight design: the frame through the structure optimization, lighter weight; use less leaf spring, aluminum alloy fuel tank and so on.
The port tractor is constrained by the conditions of use, the operation radius is relatively small, generally within 400 kilometers, and the power requirement is not high, but the weight of the vehicle body is emphasized. Heavy-duty truck companies have made corresponding adjustments in product design and other aspects while entering this market segment.
Yellow label car eliminated and seize opportunities for replacement
In the past two years, the country has been increasing the elimination of yellow-label vehicles. The Beijing-Tianjin-Hebei, Pearl River Delta, and Yangtze River Delta regions will be the first to complete the phase-out of yellow-label vehicles from 2014 to 2015. The phase-out work in other regions will continue into 2017. This is the port. The subdivision of tractors creates market demand. The relevant person of the joint truck once said that in some parts of China this year, the yellow label car will be fully oversubscribed, and many tractors are still the first and second national emission standards, if the company only starts to seize the yellow mark car from November The opportunity is obviously too late, so most companies choose to start market action in April.
Judging from the location of the port city, Tianjin Port is located in Beijing-Tianjin-Hebei, Ningbo Port is located in the Yangtze River Delta, Shenzhen Port is close to the Pearl River Delta, this year will be the sprint phase of the elimination of yellow-standard vehicles in these areas, so heavy truck companies have seized This opportunity. From March to May, only Ningbo Port had heavy truck companies such as Shaanxi Automobile, Hualing, Jianghuai Gealfa, and XCMG to carry out product promotion, and the final order quantity was also very satisfactory.
As we all know, Ningbo, Qingdao, Shenzhen and other port cities have a superior geographic location and have extremely high demands on the urban environment. Therefore, the environmental protection requirements for port tractors are more stringent. At the same time, Shenzhen Port has been pushing for the replacement of diesel power with LNG power since 2013. LNG models are used for container trailers in the port, which provides an opportunity for LNG port tractors. LNG heavy trucks are favored by port cities because of their emission advantages.
The Shaanxi LNG, joint trucks and JAC Gehwa that focus on LNG heavy trucks will naturally not relax this market segment, focus LNG port tractors on the market, and score impressive orders in cities such as Ningbo and Shenzhen.
Replacement industry has entered the outbreak
After many years of development, heavy-duty truck companies are experiencing an explosion of product concentration. Under the guidance of market demand, port tractors have become the breakthrough point for companies to showcase their replacement products.
The upgrading of Sinotruk's products began last year and announced that it will vigorously promote the use of Mantech's products this year. At the Shanghai Auto Show in April, China National Heavy Duty Truck displayed the MT13 natural gas engine. In addition to the medium-duty truck T5G that used Mantech last year, after adopting the new platform, Sinotruk also adjusted the layout of the market segment. The towing vehicle market in the port is ready for both hands. The 6-year-old Ji Rui United trucks also ushered in the first round of product upgrades this year. In April of this year, United Trucks bundled its new and updated products, the new V-Series and the new U-Series, with the Shenzhen Port Tractor Co., Ltd. The intention is very clear. New products will be used to force the port tractor market segment. To help more.
Last year, Valin, which experienced a more severe decline in its market share, is even more targeted in the layout of the market this year. In the past two months, Valin's product promotion activities have been walking in major port cities throughout the country, and the new model, the Hanma H6, has become a protagonist.
While keeping a close eye on market segments, the advantages of upgrading products for enterprises are easier to play. In order to demonstrate the superiority of replacement products, truck stunts and Wechat marketing interactions have been integrated into them. From product upgrades to marketing upgrades, heavy truck companies have spared no effort in developing the market for tractor traction vehicles.
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