Four rhetorical art of rhetoric


road".
The first "rich" in Example 2 refers to * (the life of an adult) is rich, "is an adjective, and the second "rich" refers to "making a child" rich, that is, making a child live a luxury life. ", is to make verbs.
The first "sue" in Example 3 is "Reporting or Complaints to the Judiciary", that is, "accusation" and "complainting". The second "sue" is "indicating; indicating goodbye"
It means "showing parting and breaking up."
The "wind power" of Example 4 means "using wind power to generate electricity", similar to the positive structure, and the latter "wind" and "electricity" refer to the two kinds of meteorology in nature.
In the above four cases, "pip", "rich", "sue" and "wind power" are all used in the news headline. "There is a chance to use it once. After the transfer, although the form has not changed, the semantic or grammatical content is separated. The original state." "Pictures" "Call" "Wind Power" moved away from the original semantic state rich "After the transfer, the grammatical content (part of speech) changed away from the original semantic and grammatical state.
The main role of the word "exclusion" in the headline of the news is the same, the first is novel, and the second is concise. The word (word) is used as if the same person has played two different roles. “It gives people a sense of freshness, stimulates curiosity, and satisfies the requirement that the news standards are less and less in words, and increases the news. The content of information and aesthetic information contains fl. Because of this, the news authors are eager to use the "transfer", the newspaper title has been "distracted", so that "double decoration" is called a new name in the news headline ..., second, they each have different rhetoric.
Liu Yuhui's "Rhetoric Outline" said: "Reverse suffix" is a kind of rhetoric that "combines words and sentences with opposite semantics into discoursely and unified discourses to express profound feelings and affair." "Awakening dreams" and "new friends who are new to each other" are examples of positive relations that are more abstract and more specific "" so poor, but so rich", which is an example of a parallel relationship (see the book for example). "And" dreams V new "and" old friends V' abstract "and" specific "," poverty and "rich", the opposite of the semantics, but integrated into one; seemingly contradictory, but intriguing." 'Points of the King' There is no idea. "The same is true." The king of the idea "and" has no idea. "The opposite is the semantics, but it is awkward; it seems to be contradictory, but it forms a mockery." The king of ideas...there is no idea" is the expression of the relationship between the subject and the subject It can be replaced with "the idea of ​​a big king* (positive relationship), or you can change it to "pointing to others and making all the ideas; you can’t do anything about yourself, no idea* (parallel relationship). No matter what The way of expression is that the "reverse suffixes" are full of irony and spicy.
Dechun's "Rhetoric Dictionary" "Imitation" article: "In order to make the language resonate and satirize, it deliberately imitates an established language form, which is divided into four types: imitation, idiom, imitation, and imitation." The rich child is modeled after the "poor and poor children"
(There is also the use of the "removal" police policy". This public service advertisement belongs to the "simple sentence". "The poor and the inferior child" is a very powerful aphorism, meaning: the child is the future of the motherland, and the poor areas Poverty can't make a child out of school. "If you are rich, you can't be rich." It is a new world. It also has a powerful power. It means that the child is the future of the motherland, the wealthy family is rich again, and the child cannot be favored. "Little Emperor". From Yizhang, all benefited from "the language is simple and the meaning is fascinating * (Chen Wangdao, Mr. Yongxiang, "Rhetoric New"" defines "same and different" as: "Select two or more words, Words with the same meaning in the same language, different in the same language, used in the same context, the same contrast, and before and after. "For example, "Chu West Lake" is "West Lake" and "Western", "human "Be arrogant, but not arrogant" in the "arrogance" and " proud bones (see the book), etc., is "the same."
The author finds that the same kind of "there are two forms of explicit and implicit." The "same and different" in the West Lake "is better than bid farewell to Microsoft" is invisible. "Sue to Microsoft" syllables for two-syllables), but in a specific context, sue Microsoft's "sue", actually showing its own two-syllable form, that is, the "decoding" of the context here, It is equivalent to "selling Microsoft, it is better to say goodbye to Microsoft."
Because of the invisible form, this news headline is much more novel and more subtle than the explicit form. To say that it is "newly novel" means: If we don't use the concept of "invisible and different" to express the rhetoric of "selling Microsoft, it is better to say goodbye to Microsoft", what rhetoric can we use to refer to it? "More subtle" means: This title profoundly expresses the desire of China's software industry to be self-reliant. "Reporting" US Microsoft Corporation "first let go of the piracy to occupy the market share of China, and then go back and collect the infringement fee." It is better to say goodbye to Microsoft Corporation of the United States. BP wants to "master the software products with autonomy as soon as possible to break the monopoly of Microsoft."
A unique and interesting interpretation of the meaning of interpretation, which is not a definition of "." The word "divide into the left" and "right", the left side is the part that is explained, and the right side is the part of the explanation, although it is not a true meaning. "The wind power industry in the wind power industry is "the part of the wind power that is explained" is the part of the explanation. "Wind power" is also a real thing. Is this a true interpretation? No. The real meaning of "wind power" is "using wind power to generate electricity." Here is the explanation of "humorous" "interesting." It is this explanation. Only the author fully demonstrated the praise of the rapid development of wind power industry in Inner Mongolia. "The word "used in the advertisements often used. Such as "Fenghua refrigerator" advertising words: "Fenghua refrigerator, popular in China. "Left" Fenghua "is the name of the article to be interpreted, and the right side "popular" explains "Wind China" to explain "Hua", humorous and funny. Another example is "Welcome Songda Hotel" ad: "Welcome Song, Welcome Sending customers is easy. "On the left is the name of the store, and the right side will be greeted by the "sentences" that are more interesting than the "words of the wind power industry". Its interpretation part is not a temporary word, but an idiom. Using a idiom to explain a noun, it is natural, not axe, can be called "derivatives" top grade.
Guangdong Chaoshan Hanshan Normal University Chinese Department 00012 class Chen Jianzhou * A dream wakes up I think I was in the Tang Dynasty when the city bustling like a beautiful street like a cloud, a thousand poems, nicknamed the Tang Dynasty song and dance, of course, I am not An eunuch in Daming Palace is not a member of Chang'an Street. I won't let the meat smell bad and won't freeze in the street. At that time, I was riding a white horse wearing a robe and wearing a long sword like a Ranger passing by Tang. When I have time, I will visit Li Bai and talk to him about poetry. Of course, it is better to have wine and get to know some good women and leave some good poems. Let a teenager after the millennium see my ethos and talents and sing too loudly. I want to go to Chang'an Street to find some good wine and good meat to buy some good things to keep in memory. I still want to see Xuanzong and talk to him about the national events. Look at the plumpness of Yuhuan. If there is still time, I will go and experience it. Folk suffering

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