At the Hankook Tire 2009 Agent Conference held on December 22, 2008, the newly appointed chairman of Hankook Tire China, Xu Qilie, said that in the new year, Hankook Tire will fully commit to sales in the Chinese market through The close cooperation between businesses will strengthen marketing and expand the supply of OE, and strive to maintain the leading and development of the brand in the supporting market and replacement market. During the conference, Hankook Tire announced that its three new products for passenger cars and three new products for passenger cars will be officially listed in the New Year.
6 new products will be listed in the new year
“Since entering the Chinese market in 1996, Hankook Tire has won the trust of many automotive partners and customers through its good product quality and service reputation. In 2008, we completed our established sales targets. In the upcoming 2009, we will We will vigorously promote sales and strive to achieve the 20% annual growth target.†At the agent conference on December 22, the newly appointed chairman of Hankook Tire China, Xu Qilie, said that it is an opportunity for the tire industry in 2009 to be a challenge. Hankook Tire will focus on All sales forces will strengthen the development of the Chinese market and expand the product, marketing, channels, and supporting cooperation, and continue to expand Hankook Tire's leading position in the Chinese market.
According to the relevant personnel of Hankook Tire's headquarters in China, Hankook Tire launched three new products in the field of tires for passenger cars and passenger car tires in 2009, including the high-performance environmental protection tires Optimo K715, all-weather. Dynapro ATm (RF10) for high-quality tires for SUVs, Dynapro MT (RT03) for off-road tires, DH81, AH85 for passenger and steel all-steel radial tires, and DM80C for dump trucks and all-steel radial tires. "These new products are specially formulated for the characteristics of Chinese road conditions. Improvements can better meet the needs of various uses such as passenger cars, SUVs, off-road vehicles, buses, trucks, and construction vehicles.†To achieve the new year's goals, Hankook Tire will launch a more aggressive marketing campaign around new products. , to increase sales of retail terminals, and to provide consumers with the greatest discount.
The introduction of new distribution channels and services is another tool for Hankook Tire to promote its 2009 sales strategy. Hankook Tire will integrate existing channel resources and improve its pricing system to form a sales force for the entire marketing front, including agents, to provide consumers with quality products and perfect services. In addition, Hankook Tire will also strengthen cooperation with major auto makers and continue to expand the supply of complementary products to promote the replacement of market prosperity. Among them, in order to expand the sales of ultra-high performance products, Hankook Tire will also accelerate the pace of entering the high-end automotive market on the basis of successfully supporting Audi A6.
The new year focuses on opening up the market for big tires
The card passenger car tire is one of the key development markets for Hankook Tire in 2009. In 2009, Hankook Tire introduced three new products to the Chinese market: DH81, AH85, and DM80C. These three new products cover the use of vehicles such as buses, trucks, and engineering vehicles, deepening the product line of the Hantai brand in the big-tire market, and the optimized formulation and pattern design will effectively enhance the competitiveness and market share of the Hankook brand.
In order to promote the sales of truck and bus tires, Hankook Tire’s headquarters in China adjusted the organizational structure. In recent days, the company has established a truck and bus tire sales expansion team (TBR TFT, Task Force Team). This team centrally manages nationwide operations. The sales of tires for trucks and passenger cars is devoted to providing higher quality and better services, striving to achieve a significant increase in market share based on the existing sales performance.
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