When Luo Cairen accepted the "Automotive Business Review" interview, he believed that the first wave of environmentally friendly tyres had failed to lighten up. This wave of environmentally friendly tyres should be successful. On August 25th, "Automotive Business Review" interviewed Markis's headquarters in Kunshan. Luo Cairen, chairman of New Rubber (China) Co., Ltd., has come into close contact with the company that has just become accustomed to appearing in front of the Chinese media.
Luo Cairen, the second son of Zheng Xin Tire Group founder Luo Jie, has been to the mainland for many years. For his interview, in a certain sense, let us see the shadow of the start of new tires in 1967. Only, now the figure of the Maxxis tires has become more fashionable.
Interesting promotion
"Automotive Business Review": The title of the Shanghai Men's Basketball Team is a relatively large brand promotion action by Maxine. Has it contributed to brand promotion and sales for more than half a year?
Luo Cairen: It has greatly improved and has a great impact on sales, mainly from end consumers. This year's sales growth is greater than its peers. This year, the industry as a whole has grown by 17%, and we have grown by nearly 30%.
There are not many professional competitions in domestic sports events. Football is not in good condition. The seasons of tennis and volleyball are too short. CBA is a national competition and competitions are relatively long. Therefore, CBA is really capable of cooperation. For example, the Shanghai Men's Basketball Team has Yao Ming's involvement this year. The topic is quite strong. It is just that they are Shanghai's team. We are also Shanghai's back garden. We also hope that the sponsored team will benefit from home games.
Why did you do such a free promotion of tire pressure monitoring and inflation recently?
We hope to cultivate consumers' correct consumer awareness through activities. At present, the test result data is beyond our expectation. 85% of consumers have tire tire pressures that are incorrect. Few people are concerned about the tire pressure problem. The lack of tire pressure will affect engine efficiency and fuel consumption, and it will also increase tire loss.
By cultivating the awareness of consumers, and then promoting the new product of Magis?
You have to meet the market demand of consumers, and we do not want to influence the service life of consumer tires because of tire pressure problems.
New wave of tire promotion tide
"Automotive Business Review": At present, many tire manufacturers have introduced environmentally friendly tires, such as Hankook and Bridgestone. This concept of green and environmentally friendly consumption will take a long time to cultivate among end consumers.
Luo Cairen: This promotion has been much faster than the first wave. The first wave of environmentally friendly tyres is mainly light weight. After the tyres are light, the energy consumption will be reduced, but consumers will feel that cutting corners and cutting materials. In fact, it is not very good to use. The promotion of the first wave of environmentally friendly tires has basically failed.
This wave of promotion, all brands have made great changes in environmental protection tires, coupled with breakthroughs in materials, I think this promotion of environmentally friendly tires should be successful.
The title of Shanghai Men's Basketball and the monitoring of tire pressure activities have enabled Chinese consumers to recognize the Margins brand. Then what kind of plans will we have for consumers to recognize the performance of the products of Maxis Tires?
This is a big project. We plan to divide the consumer’s perception into two parts. First, let them recognize the popularity and reputation of the company. We did a sponsorship of the Shanghai Men’s Basketball Team and some marketing activities. These are just for companies. The popularity of the company has increased, and the reputation has not been known.
The second is to let consumers use it, and then use it later to know if it is right or not. This is why we are very concerned about the supporting market. We provide products to the supporting manufacturers to allow terminal consumers to experience. We are very concerned about the return rate of consumers in the supporting manufacturers. We continue to expand the two channels, so the domestic supporting manufacturers like Volkswagen, GM, Toyota, Nissan, Mercedes-Benz and other are our customers, relying on the quality of the products to win the market.
Tyre protection case effect
"Automotive Business Review": What is the impact of the US Tire Special Protection Program on the tire industry and on Maggies?
Luo Cairen: From the industry point of view, the impact on local companies is relatively large. International brands are concerned about the domestic market. They are not very much exporting. However, local companies are just the opposite. The proportion of domestic sales is relatively low. Basically, production capacity is sold to the United States, so the impact is relatively large.
For Majis, we are an international company. We have factories in Thailand, Vietnam, and Taiwan. We do some adjustments to US orders. For example, before sales to the United States, we would transfer orders to Taiwan. . The orders that Taiwan sold to Europe were transferred to the mainland. So, it has little effect on us. For local tire companies, the impact is relatively large.
What is the ratio of the American market to Maggis?
The proportion of the U.S. market is now very low. It is basically the supply of Thai factories. Magisi’s largest market is in China, close to half of the total share, Europe is the second largest market, and the rest of the Asia Pacific region, like Japan. We currently sell about 140 countries around the world, and small countries like Africa have agents.
Electric vehicle tires
"Automotive Business Review": Now the biggest hot spot in the auto industry is the electric car. If the era of electric cars comes, what will be the difference with traditional car tires?
Luo Cairen: The demand for our tires is in the rolling resistance. The electric car company's request to us is also in the rolling resistance. To the lowest point, we also have discussions with auto manufacturers such as BYD to supply them.
Has the supply relationship been established?
There are several cars in the supply, 17-inch tires, but it is now a small amount, has little effect on us. The low rolling resistance is also to be developed. It can be used in electric vehicles as well as in conventional cars.
If there are a large number of electric vehicles, will it affect the pattern of the tire industry?
The impact will be great. If the tires cannot reach the rolling impedance technology, there is no way to do these things. At present, the test results of products available on the market are technically still relatively high. However, it is difficult to say exactly what the current conditions are.
Yulon is making vehicles in Hangzhou. Did we participate in the package?
Yes, the first car is already ours. Yulon has used our tires in Taiwan, and Xiaoshan still uses us.
Luo Cairen, the second son of Zheng Xin Tire Group founder Luo Jie, has been to the mainland for many years. For his interview, in a certain sense, let us see the shadow of the start of new tires in 1967. Only, now the figure of the Maxxis tires has become more fashionable.
Interesting promotion
"Automotive Business Review": The title of the Shanghai Men's Basketball Team is a relatively large brand promotion action by Maxine. Has it contributed to brand promotion and sales for more than half a year?
Luo Cairen: It has greatly improved and has a great impact on sales, mainly from end consumers. This year's sales growth is greater than its peers. This year, the industry as a whole has grown by 17%, and we have grown by nearly 30%.
There are not many professional competitions in domestic sports events. Football is not in good condition. The seasons of tennis and volleyball are too short. CBA is a national competition and competitions are relatively long. Therefore, CBA is really capable of cooperation. For example, the Shanghai Men's Basketball Team has Yao Ming's involvement this year. The topic is quite strong. It is just that they are Shanghai's team. We are also Shanghai's back garden. We also hope that the sponsored team will benefit from home games.
Why did you do such a free promotion of tire pressure monitoring and inflation recently?
We hope to cultivate consumers' correct consumer awareness through activities. At present, the test result data is beyond our expectation. 85% of consumers have tire tire pressures that are incorrect. Few people are concerned about the tire pressure problem. The lack of tire pressure will affect engine efficiency and fuel consumption, and it will also increase tire loss.
By cultivating the awareness of consumers, and then promoting the new product of Magis?
You have to meet the market demand of consumers, and we do not want to influence the service life of consumer tires because of tire pressure problems.
New wave of tire promotion tide
"Automotive Business Review": At present, many tire manufacturers have introduced environmentally friendly tires, such as Hankook and Bridgestone. This concept of green and environmentally friendly consumption will take a long time to cultivate among end consumers.
Luo Cairen: This promotion has been much faster than the first wave. The first wave of environmentally friendly tyres is mainly light weight. After the tyres are light, the energy consumption will be reduced, but consumers will feel that cutting corners and cutting materials. In fact, it is not very good to use. The promotion of the first wave of environmentally friendly tires has basically failed.
This wave of promotion, all brands have made great changes in environmental protection tires, coupled with breakthroughs in materials, I think this promotion of environmentally friendly tires should be successful.
The title of Shanghai Men's Basketball and the monitoring of tire pressure activities have enabled Chinese consumers to recognize the Margins brand. Then what kind of plans will we have for consumers to recognize the performance of the products of Maxis Tires?
This is a big project. We plan to divide the consumer’s perception into two parts. First, let them recognize the popularity and reputation of the company. We did a sponsorship of the Shanghai Men’s Basketball Team and some marketing activities. These are just for companies. The popularity of the company has increased, and the reputation has not been known.
The second is to let consumers use it, and then use it later to know if it is right or not. This is why we are very concerned about the supporting market. We provide products to the supporting manufacturers to allow terminal consumers to experience. We are very concerned about the return rate of consumers in the supporting manufacturers. We continue to expand the two channels, so the domestic supporting manufacturers like Volkswagen, GM, Toyota, Nissan, Mercedes-Benz and other are our customers, relying on the quality of the products to win the market.
Tyre protection case effect
"Automotive Business Review": What is the impact of the US Tire Special Protection Program on the tire industry and on Maggies?
Luo Cairen: From the industry point of view, the impact on local companies is relatively large. International brands are concerned about the domestic market. They are not very much exporting. However, local companies are just the opposite. The proportion of domestic sales is relatively low. Basically, production capacity is sold to the United States, so the impact is relatively large.
For Majis, we are an international company. We have factories in Thailand, Vietnam, and Taiwan. We do some adjustments to US orders. For example, before sales to the United States, we would transfer orders to Taiwan. . The orders that Taiwan sold to Europe were transferred to the mainland. So, it has little effect on us. For local tire companies, the impact is relatively large.
What is the ratio of the American market to Maggis?
The proportion of the U.S. market is now very low. It is basically the supply of Thai factories. Magisi’s largest market is in China, close to half of the total share, Europe is the second largest market, and the rest of the Asia Pacific region, like Japan. We currently sell about 140 countries around the world, and small countries like Africa have agents.
Electric vehicle tires
"Automotive Business Review": Now the biggest hot spot in the auto industry is the electric car. If the era of electric cars comes, what will be the difference with traditional car tires?
Luo Cairen: The demand for our tires is in the rolling resistance. The electric car company's request to us is also in the rolling resistance. To the lowest point, we also have discussions with auto manufacturers such as BYD to supply them.
Has the supply relationship been established?
There are several cars in the supply, 17-inch tires, but it is now a small amount, has little effect on us. The low rolling resistance is also to be developed. It can be used in electric vehicles as well as in conventional cars.
If there are a large number of electric vehicles, will it affect the pattern of the tire industry?
The impact will be great. If the tires cannot reach the rolling impedance technology, there is no way to do these things. At present, the test results of products available on the market are technically still relatively high. However, it is difficult to say exactly what the current conditions are.
Yulon is making vehicles in Hangzhou. Did we participate in the package?
Yes, the first car is already ours. Yulon has used our tires in Taiwan, and Xiaoshan still uses us.
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