· Foreign media said that after 90, China's car owners: the car's face value is more important than performance

The Beijing 2016 International Auto Show cancelled the beauty model for the first time, but it did not affect the interest of exhibitors and visitors. More than 1,600 manufacturers around the world are rushing to launch cars that are domineering and glaring, and to meet the needs of the world's largest auto market, the young people in China after 85 and 90.

According to Singapore’s “Lianhe Zaobao” website on April 28th, in the exhibition hall of more than 20,000 square meters in the suburbs of Beijing, the SUV of the off-road sports car that has been on the rise in sales in the past two years is still popular, replacing the beautiful models for the world. Car manufacturer platform.

According to the report, compared with the cars that have been in the stable and have been in the Chinese family for more than 20 years, the SUVs that look taller and more prosperous have become the first choice for the new generation of car buyers in China.

According to a recent survey conducted by the car quality and performance evaluation media, the high value is the general preference of the Chinese car owners after the 90s, followed by quality and reliability. After 90s, they pay more attention to the style and appearance of sports, fashion, luxury, etc. They are not very concerned about the practicality of the car.

In order to attract young consumers, car companies do not hesitate to work hard on the design of new cars.

Xue’s technical manager of a joint-venture automobile brand in China accepted the appearance of the car when accepting the “Lianhe Zaobao” visit: “If the shape of the car fails, the engine will not sell well.”

He said that shape design is at least half of the investment in car research and development, and elements related to fashion in any field such as online games, aviation, and architecture will be considered to be integrated into the design of the car.

He also said that in the 1990s, in the case that China is not affordable for most people, even if a car has a status symbol, the car company does not pay special attention to the appearance of the car, and after 2000 With the gradual popularization of cars, the consumption of face has changed from “having a car” to “having a good-looking car”, and the appearance of the car has become crucial.

Women’s market is hot and hot.

According to the report, the car with high value is popular, not only because of the younger car buyers in China, but also because of the increasing number of female car owners. In the past 10 years, the number of female drivers has increased by 19 times, far higher than the growth rate of 7.4 times for men, and the proportion of women buying cars has also increased significantly.

A Chinese local brand dealer told the Lianhe Zaobao that although family cars are generally funded by men and do their homework, the final decision is often women. More emotional women pay more attention to the appearance of the vehicle.

In front of a French luxury car brand booth, a female surname Li (23 years old) stopped in front of a world-first SUV with a price of around 300,000 yuan. She said: "When you buy a car, you will be attracted to the same shape. Only have a deep understanding of the need."

Automotive industry analyst Zhong Shi said that the Chinese car has entered the ordinary family on a large scale for more than 10 years. It is still far from a mature automobile consumption culture. SUV buyers will not go cross-country most of the time. It is still common to install the facade. The SUV from the United States is actually not practical in China, but it seems to be stylish, mighty, and decorative, which is in line with Chinese consumer psychology.

According to the report, the enthusiasm of Chinese consumers for off-road vehicle SUVs has also boosted the global automotive industry. Almost every major luxury car brand in the world has joined the battle for the SUV China market.

Volkswagen, which was affected by the "Tail Valve" scandal last year, vowed to set off a SUV offensive in China this year. The top luxury car brand Maserati also launched the first SUV at the auto show, which is intended to attract Chinese high-end consumers.

According to the report, for China's domestic auto brands, although China's auto sales growth rate reached a three-year low of only 4.7% last year, the SUV is unique, with a growth rate of 49.65%; among them, the Haval SUV under Great Wall Motor sold nearly 2,000 units last year. It increased by 54.32% year-on-year.

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