On March 19, 2013, the Kyungho Hana Group branded public welfare activity “One Community and One Handover†was successfully launched in Nanjing last September after it was successfully held in Nanjing. Asiana Airlines and Kumho Tires joined up with the elementary school of Yueya River in Hebei District of Tianjin to form a co-construction pair, providing materials, manpower, and other support for the school to help the school better conduct teaching. On the day of the event, Gao Xiuping, deputy director of the Hebei District Education Bureau, Chen Huiying, deputy director of the Hebei Investment Promotion Bureau, Yin Yongdou, president of the Asiana Airlines, and general manager of the Kumho Tire Plant in Tianjin, witnessed the teachers and students at the Yueya Primary School. The ceremony of marriage.
At the ceremony, Kumho Tires announced the donation of pianos, teaching projectors and other items to the elementary school of Yueya River, aiming to create better learning facilities and environment for students. This move was warmly welcomed by the local government, teachers and students of the school. Subsequently, corporate representatives and school leaders jointly unveiled a commemorative plaque that symbolizes friendship. In order to express gratitude to Asiana Airlines and Kumho Tires, the teachers and students led the company’s representatives and district leaders to visit the school and introduced the daily teaching and activities. The students of the school’s football team also presented Well-prepared program.
The Kumho Asiana Group's "One Community and One Handover" charity campaign has continued for many years and has become a corporate charity event with brand significance. Over the years, with the continuous development and expansion of Kumho Tire and Asiana Airlines, the business area has been continuously expanding. The company hopes to develop every city, that is, it can quickly integrate into the local community, requiring local branches and local companies. The school "makes up" as a sister unit, that is, "a club and a company." The original intention of this activity is the embodiment of the Asian, Asiana Airlines and Kumho tires feeding society concept. It combines the development of the enterprise with the economic and cultural development of the region and contributes to the harmonious development of the region.
The "One Community, One Handover" activity is just the tip of the iceberg of Kumho Tire's corporate social responsibility practice and corporate culture construction. In recent years, in order to become a good company, Kumho Tire has established seven major practical issues: first, implement integrity management and comply with ethical management; second, start symbiotic operations with partner companies, support small and medium-sized cooperative companies, and implement technical cooperation; Third, expand the employment of persons with disabilities, actively help disadvantaged groups on multiple levels. Fourth, organize employees to launch collective blood donation activities. Fifth, support culture and the arts, actively manage Kumho Art Hall, Kumho Art Museum, and establish the Kumho Artist Prize. Awards; Sixth, establishing a sound labor-management relationship and creating an emotional labor culture; seventh, with the principles of harmonious coexistence of nature, people, and businesses, meeting statutory standards such as sewage purification and exhaust, and establishing environmental friendly management procedures. A system in which accidents such as safety accidents of employees are zero, and a fire risk diagnosis and advance prevention management system is constructed. On this basis, Kumho Tire has carried out a large number of public welfare activities, such as the “Future is a Kindergarten Fund†established in cooperation with the China-Friendship Peace Development Foundation, which cultivates the musical talents of children with mental retardation, and continues to sponsor “Kumho Asiana Cupâ€. “The Korean Collegiate Speech Contest for Chinese Undergraduates promotes cultural exchanges between China and South Korea and promotes the development of youth talent exchange programs between the two countries; organizes employees to carry out “Kumho Environmental Public Welfare Bank†“Kimho Smile Line†and other environmental protection, poverty alleviation, and help- The public welfare activities of the company, while giving love, deepen the employees’ understanding of the common vision of building a “beautiful companyâ€.
Zhou Ye, from the Hebei District Education Bureau, highly praised Kumho Tires for their love of charity and support for the development of education. She hopes that more companies with social responsibility, such as Kumho Tires, will join the ranks of caring for the society and caring about education, giving full play to their strengths, and joining hands with management departments to promote the further development of China's education.
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