In the various lighting markets in Hangzhou, dealers who sell lamps are more or less selling LED products. There are special brands to open a store to act as a brand, but also a small batch of LED products with water testing, and so on.
When the reporter visited several major lighting markets in Hangzhou, he found that the dealers’ situation was a few happy ones. In general, the merchants who sell regular manufacturers' products are more positive and optimistic about the LED market performance, and also have the intention of gradually expanding the proportion of LED products; while the owners who operate small brands or even assembled products are relatively conservative, and the future development of LED products Watching the situation.
Regular military ratio increase I am a few months to represent this LED brand, but the current sales have been five or six hundred thousand yuan, I estimate that in 2013 can reach about 2 million yuan. Angel's lighting market, a distributor of a certain brand of LED products in Jiangsu said, but the price of this brand is still relatively high, we mainly focus on high-end audience, development engineering, design hospital customers. In 2012, the proportion of LED products and traditional lamps in our store has reached 9:1, and all LED products will be operated this year.
The dealer said that the first half of the store is mainly to display products, and later reserved as a warehouse to meet the needs of small batch shipments. If there is a large order, it will be directly coordinated with the manufacturer and shipped to the store. At present, LED products are still the largest in terms of downlights and spotlights. Many projects will use this product; LED panel lights and ceiling lamps are also developing rapidly. If the private market starts in the future, I believe that the demand for these two products will be more Wang.
In 2011, our store LED lamps only accounted for about 5, last year rose to 30, this year I am ready to increase to about 60. Shennan Road Lighting Market, a distributor of a certain domestic brand, said that our current LED products are still based on home projects, and ceiling lamps are the advantage of this brand. In terms of traditional lighting, this brand has cooperated with a certain domestic real estate developer, and the possibility of cooperation with LED lamps is not ruled out in the future. If it is achieved, both the company and the dealer will achieve a win-win situation.
The miscellaneous army is miserable. You can see these products. If the quality is so bad, some people will buy it. When the reporter interviewed the Oriental Lighting Market, a dealer who was going to turn the store and switch to another line showed the reporter an LED ceiling lamp. At that time, the manufacturer represented that the product was no problem, but the customer bought it everywhere. The phone can not be found by the manufacturer, as a dealer can only recognize the unlucky. When asked how they would handle these products, the boss said that he could only pull home first to see if he could contact the factory. There are too many LED products, and the manufacturers all say that their own things are good. After the real contact, they found that the water was too deep.
In the West Lake lighting market, a distributor of the main engineering project also said that the current brand mess is a major problem affecting the development of the LED industry. There are a large amount of purchases in the project, and there are cost control requirements, so there are also many LED products with high quality. When the customer proposes a price, the dealer may recommend the corresponding grade of the product, first make a deal and earn money. During the warranty period, as long as there is no big problem, even if it passes through, the dealer will not pay attention to how long it will last.
He also admitted that this is not conducive to the development of the industry in the long run. If there is a problem in the future, it will seriously affect the overall evaluation of the LED products, and even lack of trust in some brand LED products.
If the norms are obtained from the source of the enterprise, the first-line, second-line, and mass-market brands are clearly separated. Not only can the dealers choose the brands to be represented according to their own strengths, but for the customers, they also know what kind of products can be purchased within their budget. Then the development of the entire industry will move toward normative maturity. As a dealer, I dare to let go of this product. In response to this market situation, a dealer who has been in the store for seven years has expressed his opinion. When the brand of LED products can go on the bright road, it may only be decided by time.
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