Yesterday morning, the Yunnan International Auto Show and the Fifth World Expo Brand Automobile Exhibition opened in Kunming International Convention and Exhibition Center in a rainy season. Among the exhibitors were 9 famous foreign auto brands such as Volkswagen, Mercedes, BMW, Fiat, and Ford, as well as 41 domestic auto brands such as FAW-Volkswagen, Shanghai GM, Shanghai Volkswagen, and Dongfeng Citroen, and approximately 280 auto models.
It is reported that the scale of this auto show is greater than before, and the exhibiting area exceeds the total exhibition area of ​​the last session by more than 2 times. In addition, this auto show also attracted more than 30 auto parts manufacturers to participate in exhibitions; Vietnam, Malaysia and other ASEAN countries in the transport sector and auto industry professionals, also invited to visit the exhibition, while conducting business exchanges. Since yesterday’s Friday and the impact of the weather, not many people came to visit the exhibition. However, the organizers of the exhibition and some manufacturers are optimistic that the most concentrated flow of visitors will be on Saturdays and Sundays.
Manufacturers practical vehicle layout
Audience at the auto show site reflected that the sound of promotional advertisements on the site was too loud and it was difficult to communicate with the sales staff. The audience lamented that on the first day of operation, the major manufacturers had already achieved a lot.
At the scene, the reporter saw that the three giants of FAW-Volkswagen, Shanghai Volkswagen and Dongfeng Citroen occupied the gold booth in the foyer and main exhibition area of ​​the Kunming International Convention and Exhibition Center. The promotional advertisements were deafening. All the participating models were on production models, and Dongfeng Citroen was even off-site. The reel competition was held to attract test-drivers. It can also be seen from the above that all manufacturers have been familiar with the exhibition interest and consumer psychology of the Kunming automobile consumer groups, and the concept of exhibition development is also aimed at being close to practicality.
The most dazzling model on the first day of exhibition should be the flagship of the German Volkswagen devaluation to the Kunming market - the V8 Phaeton and the newly developed top SUV Touareg. According to the manufacturer, the top Phaeton--W12 will soon enter the Yunnan market. In order to increase the magnitude of the new car promotion, Volkswagen China sales manager Jiang Bing personally opened the Mongolian cloth for Phaeton.
Jiang Bing introduced that VW introduced its top-level products to the Kunming market. Its purpose is to complete the image of popular products in the minds of Chinese consumers. He said: “The middle and low-end products of the public have established a good reputation among Chinese consumers. However, with the increase of market pressure, the public needs to reorganize the image, and it seems that the use of new models to shape the public high-tech high-quality image more in line with its taste.†He also told reporters that the public in the high-end imported car market has fallen behind, hoping to use the latest Models, expand import car business, and keep the domestic car market.
Audience cost-effective model
One of the characteristics of this year's audience is to understand the configuration and understand the price. Many viewers no longer use the appearance of the vehicle as an important criterion for selecting a car. Audience Mr. Wu told reporters that the first condition for him to select a car is to look at the engine model. His requirements are very specific: the engine must be a dual overhead camshaft, and the safety device must have dual airbags, ABS+EBD and four-wheel disc type brake. Mr. Wu said that because the 100,000 yuan price model has been difficult to meet the configuration requirements, so the cost-effective factor for the first election car he currently does not want to rush to buy a car.
Due to the recent surge in car prices, many people in Kunming have raised the sentiment of holding their own currencies. Therefore, the price of cars has become the focus of attention of many people present. It is understood that the recent wave of price cuts is another significant price cut by manufacturers following the beginning of this year and the price reduction on the May 1st Festival. At the same time, it is remarkable that the manufacturers that lead the price reduction are North-South Volkswagen and Dongfeng. Citroen, and Volkswagen's car prices cut across the board and the "North and South Volkswagen" linkage, so that domestic auto companies feel market pressure. People concerned believe that following the follow-up of some manufacturers, the wait-and-see attitude of some potential consumers in Kunming will begin to waver.