The investment in auto investment has caused heated discussions in the media and heated debates inside and outside the industry. In fact, the investment in automotive investment has exceeded the automobile production industry and spreads to the downstream of the automotive industry chain, and the heat is higher than investment in automobile manufacturing.
"Car fever" itself is not terrible, because the auto investment fever is driven by the rapid development of the auto market. The terrible thing is the blindness and gambling of the auto investment.
China's auto market is in a stage of fierce changes, and the future trend is still murky, because the consumption of private cars in China has just begun and the market is not yet mature. At the same time, China's WTO entry period is about to end, and the market structure will undergo tremendous new changes. This is for now. Investing in the auto industry bosses is a great risk. I remember a deputy mayor of a certain city once said: “This is a competition between enterprises and companies, between the government and the government. The situation is pressing. If we are satisfied with the status quo, we will lose the opportunity for development.†“Create another xx Whether or not the industrial goals can be achieved depends on the ten-mile automobile city in the X.Xin New District. If this step is lost, the entire plan will have to be soaked. This will be an important task in the current government term.†Another worrying one. The question is what will happen to the so-called “car city feverâ€. An automobile city planning area of ​​6.3 square kilometers, according to the function is divided into production areas, supporting areas, residential areas, set automotive logistics warehousing, automotive city property, automotive R & D and other functional areas as a body. It can be seen that "Xiangzhuang dance sword, intended to be Peigong", the general "car city" is planned by the land for production, land prices are relatively low, and under the car production project parcels are real estate projects. Today's Nanchang Far Eastern Century Garden, originally established as an automotive market, is called Nanchang Automobile Trading Market. At that time, the provincial government also gave some policies. After it was completed, it would recruit the dealers in Nanchang, but after a few years it would become a commercial housing community.
After the completion of “Automobile Cityâ€, how can it play a role in promoting the development of the domestic auto industry? According to reports, only two or three of the more than 200 accessories dealers visiting a motor city are domestic manufacturers, and only a few manufacturers have proposed to settle in the Motor City project. “Domestic manufacturers are eager to enter, but it is difficult to get in.†Because the current automobile city's core enterprise—automobile production plants are mostly joint ventures, mainly producing imported products, and following foreign companies coming to China are mostly related to ceo.†"Partnership suppliers", these suppliers have already formed a benefit community with the vehicle ceo and built a "protection ring" on their own. To match, it is necessary to first issue product information. This is the reason for domestic companies that do not master the foreign company's product development technology. The automobile factory increased the threshold of entering the city. A city originally hoped to promote the development of the original automobile accessory system through the sedan project. However, foreign companies’ “iron buddies†are mostly unwilling to share a slice of Chinese companies and use wholly-owned production methods. This made the local government more disappointed.
In many of the “automobile cities†on various places, many of them are actually “sale malls†for car sales. No matter how large cities are, many have proposed to build the “Asia’s No. 1†automobile market. The problem is that Asian automobile sales are very basic. Less use of hypermarkets. Another trend is the establishment of multiple “big shopping malls†in one place. For example, in addition to the four existing automobile trading markets in Beijing, more than a dozen large markets have emerged and are under construction in recent years, and some have reached thousands. Mu, and there are numerous names, some of which are definitely intended to deceive the land in the name of "automobile city." In developed countries, there are also auto sales outlets, but the number is limited, and it is not "within seven steps, there must be some grass." Many cities sell 10,000 cars a year, but they have to build tens of thousands of square meters of auto market. The automotive market has its strengths in terms of sales service, but it is difficult to satisfy people in after-sales services. In today's car sales are becoming less and less, sales of more and more businesses, the price is getting lower and lower, the competition is becoming more and more intense. Under the circumstances, can these motor cities send a big fortune?