The Federation of Travelers: The year-on-year growth of automobile production and sales in June will be negative

After a two-month silence, the auto market expects data to surprise the market in June. According to Rao Da, Secretary-General of the Federation of Travel Unions, the production and sales data of the automobile market in June will be out of the downturn and be turned out to be more positive than expected. The sales data of some car companies represented by Shanghai General Motors in June showed that the consumption growth of high-end and high-end models has attracted people's attention. At the same time, domestic automobile enterprises have frequently introduced foreign high-end models to capture the domestic market. Industry sources said that car companies intend to break through the bottleneck of development and quickly increase their brand image.

After the auto market growth or negative growth is negative for the second consecutive month, the auto market in June seems to give the auto industry a glimmer of hope. Rao Da, the secretary-general of the association, denied that the current auto industry was still in the doldrums and actively stated that the automobile market in June would exceed production and sales, and turned negative.

The production and sales data of auto companies seems to have released a positive signal in advance. A few days ago, Shanghai General Motors announced that it had sold 621,100 vehicles in the first half of the year, an increase of 27.5% year-on-year, setting a record for sales of traditional passenger car companies for six months. Among them, the high-end models perform outstandingly. Buick, Chevrolet, Cadillac's June sales reached 54,100 units, 47,600 units and 2,722 units respectively, a 48%, 42%, and 50% year-on-year increase, respectively. The cumulative sales in the first half of the year reached 324,900 units, 273,100 units and 1.41 units respectively. Millions of vehicles, up 28%, 25% and 88% year-on-year, respectively, performed well in the high-end and luxury brands.

In fact, the resilience of mid- to high-end models has already been reflected. According to the data from the China Automotive Industry Association, the sales of passenger cars in January-May increased by only 6.14% year-on-year, but the sales of multi-function passenger vehicles (MPV) increased 13.35% year-on-year, and the sales of sports multi-purpose passenger cars (SUVs) increased 29.58% year-on-year. . Ping An Securities said that while the consumption of domestic economical cars has slowed down, the consumption of high-end and high-end models has continued unabated. The supply of imported luxury cars is still relatively tight, and the increase in prices is still common.

Analysts believe that users of high-end luxury cars are not sensitive to purchase tax subsidies, tax concessions, and rising oil prices. The most sensitive to price is mid-range car users with 1.6L to 2.5L displacement. With the gradual withdrawal of purchase options for small-displacement vehicles, there has been a “displacement upgrade” in car sales. Secretary General Rao Da also stated that mid-to-high-end models have not been affected by the withdrawal of policies. Many consumers who are prepared to purchase small-displacement models due to subsidy preferences are now turning to larger-displacement models. At the same time, he believes that the future of the official car reform will not have an impact on the high-end models market.

Brand upgrade breaks through the bottleneck of development The high-end models of Shanghai GM sell well, highlighting the broad market prospects of China's high-end models. Recently, many auto companies have laid out high-end markets one after another. Rao Da said that this shows that auto companies expect to quickly increase their brand image and market influence and compete with joint venture companies.

On the 5th, Huge Group (601258) announced that it had spent 243 million euros to subscribe for Saab shares, and reached initial cooperation intentions on the establishment of a box car sales company, sales and manufacturing of Saab brand and self-owned brand cars jointly by a large group, youth cars and Saab vehicles.

Analysts believe that the company plans to sell Saab based on its successful experience in introducing Subaru. Ping An Securities said that except for Subaru, the major group mainly sells mid- to mid-range models, and its brand sales are still small. This cooperation with Saab will help improve the company’s brand image.

Just on the 3rd, Lifan (601777) just announced that it had reached a marketing cooperation with world-renowned top motorcycle brand MV Agusta (Augusta) Motorcycle Co., Ltd. to jointly expand the large-displacement luxury motorcycle market in China and expressed Deeper technical cooperation in vehicle and engine. Shangfan, President of Lifan Industry, stated that the target customers for cooperation are not ordinary consumers but high-end motorcycle fans and enthusiasts. He is full of confidence in the prospects of high-end motorcycles in China and said that potential consumers will exceed 2 million in the future.

According to Wang Min, Secretary-General of the China Motorcycle Trade Association, currently China's motorcycles have very strong mid-to-low-end production capacity, but their technical level is not high and their homogeneity is serious. Introducing foreign high-end brands is a way for companies to overcome technological bottlenecks and achieve upgrade and transformation. . Changjiang Securities analysts believe that this to a certain extent also shows that the development of self-owned brands has difficulties, and joint venture brands have a relative growth advantage.

In addition, along with the upgrading of consumption, motorcycles have become not only a means of transport, but have gradually become a kind of fashion sports and leisure products. At present, many motorcycle companies have actively promoted the construction of motorcycle culture, such as the establishment of motorcycle clubs, teams, and participation in events. The prospect of high-end motorcycle market is promising.