[China Building Materials Network] On October 8, Sweden's top outdoor stove lighting brand Primus Ordering Conference was held at the Yangzhou Fei Nai Time China Operation Center. This is the successful introduction of Swedish high-end outdoor clothing equipment brand Fjallraven (Arctic fox) and Germany's top outdoor footwear brand HANWAG (Converse) in 2008, another high-end brand of the Fei Nai Group in the Chinese market. In 2012, Feinergy Outdoor will increase the marketing of the Primus brand and focus on delivering high-end brand image.
In 119, the appraisal of human adventures Primus, Greek meaning: first, conquer, leader, as Europe's top outdoor stove lighting brand, is no stranger to Chinese outdoor enthusiasts. Since 1892, Primus has been working to make outdoor life a better place. For 119 years, Primus has always focused on the production of high-end stoves and lamps. With its strong innovation ability, it has been exported to more than 70 countries around the world and has become part of the human adventure. This is probably the persistence and resilience of the Nordic people.
Primus is the brand of stoves used by two climbers who successfully climbed Mount Everest. It is synonymous with portable stoves in the dictionary. It is also an antique displayed in museums. It is a luxury in the wealthy homes of China in the last century. For 119 years, Primus has been committed to the development of high-quality stoves and lamps, regardless of the depths of the mountains and valleys, or the deserts; the peaks of the whispers of the gods and the various outdoor adventures can see Primus.
Energy-efficient, efficient and environmentally friendly brand values ​​Lighter weight, lower energy consumption and better environmental protection are Primus's eternal pursuit. Like Fjallraven and Hanwag, the brands of the company, the company has a respected brand value and has long adhered to the implementation of the climate compensation plan. In order to produce products that are more innovative, more environmentally friendly, simple and practical, light and easy to carry, Primus encourages them to keep moving forward and make outdoor life easier.
Time to create quality PrimusOmniFuel stoves (a universal furnace that can be used interchangeably with gas, gasoline and kerosene) was named the best outdoor stove for seven consecutive years by Europe's most popular outdoor magazine, OutdoorMagazine.
The first Primus order fair was successfully concluded on October 10, 2011, and for Primus, the excitement of China has just begun.
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