On June 15, 2014, the incident that will surely affect China's automotive steel market took place. The automotive plate project of Valin ArcelorMittal Automotive Panel Co., Ltd. (VAMA) was formally put into operation in Loudi, Hunan, marking China's auto industry. The steel industry will enter a new era - high-end automotive steel will be imported from a large number and gradually replaced by VAMA's domestic production.
VAMA is jointly funded by ArcelorMittal (hereinafter referred to as Anmi) and Hunan Hualing Iron & Steel Co., Ltd. (hereinafter referred to as Valin Steel). The company is located in Loudi Economic Development Zone and is a large-scale investment jointly approved by the National Development and Reform Commission and the Ministry of Commerce. project. It is understood that the total investment of the project is 5.2 billion yuan (about 832 million U.S. dollars), and the annual output is about 1.5 million tons. Wang Jun, chairman of VAMA, stated that VAMA will focus on the Chinese automotive market, and strive to provide OEMs and Tier 1 suppliers with safer, more environmentally friendly solutions for high-end automotive panels and become a reliable partner for the Chinese automotive industry.
Targeting high-end automotive steel
As a global leader in automotive panel technology, production and sales, Anmi's businesses cover more than 60 countries and regions in the world, and its industries cover more than 20 countries. In particular, many automotive companies in Europe are its major customers. To invest in the Chinese market, Anmi sees the demand for high quality automotive panels in China. Sanjay Sharma, chief executive of VAMA, said that after high-end automotive panel products are imported and replaced by VAMA, OEMs will enjoy greater flexibility and streamlined logistics, and will receive faster localization services. .
Under the background that China's auto market has experienced a slowdown in growth, it still dares to invest in the establishment of steel companies. Anmi has a good reason. Anmi expects that from now until 2020, the increase of the Chinese market will account for 35% of the world's automobile growth during the same period. At the same time, in order to cure more and more PM2.5 hazards caused by vehicle exhaust emissions, VAMA's lightweight automotive steel solutions can further reduce vehicle exhaust emissions and reduce the resulting environmental pollution.
In response to a reporter’s question, Sanjay Samar said: “The annual import volume of Chinese auto plates has reached 1.5 million to 2 million tons in recent years. Targeting this market demand, VAMA will soon produce high-strength automotive sheet products of the same type to achieve Import substitution is the goal, positioning the product in high-tech steel products. It is understood that the use rate of such high-strength automotive panel products has exceeded 70% in the world. Although VAMA may be far inferior to the capacity of domestic automakers such as Baosteel and Anshan Iron & Steel in terms of production capacity, its market positioning for high-end automotive panels is very certain. Sanjay Sama stated that VAMA is to focus on providing high-strength steel and other value-added products for the fast-growing automobile market in China.
VAMA chief technology officer Jurgen Cobbaut told reporters that through the use of VAMA's high-strength steel, the total weight of a C-class vehicle can be reduced by up to 19%, and it can reduce carbon emissions by 14% throughout the entire vehicle life cycle. The reporter learned that in the future VAMA will include a number of key products from Ami, including advanced high-strength steel (AHSS) and ultra high-strength steel (UHSS) with a strength of 1200 MPa, and Usibor 1500. By using such high-strength steel products, it will provide the Chinese auto industry with stronger, safer and thinner automotive panels.
Aiming at the six domestic automobile industry bases
The VAMA plant construction project lasted two years. The overall project was completed and put into operation as promised. The project achieved the fastest in the world, and it also successfully achieved 6 million safe working hours and became one of the safest steel projects in China. It is understood that the construction time of similar projects in the world is 3 to 4 years. The VAMA project has become a landmark project management case. Speaking of safety, it is also where Sanjay Samar is most satisfied. He believes that the entire VAMA project has reached the expected standards in terms of safety, cost, progress, and quality. It is a matter of great pride for the company and himself.
From the perspective of VAMA’s shareholding structure, it is ostensibly that Waring Steel and Anmi own 51% and 49% of the shares, respectively. However, because Anmi holds 24.44% of circulating shares in A-share listed company “Valin Steelâ€, so it can be said that the establishment of VAMA, Anmi did not entanglement in the number of shares held, more emphasis is on the high-end automotive board can be Profitability space and the sustainability of its development. This point can also be seen from the bottom of VAMA's site selection: VAMA's hot-rolled base plate comes from Valin Steel and Valin Steel, another subsidiary of Loudi, in order to ensure that VAMA can have a reliable and timely supply of raw materials. Anmi also provided a large amount of technical support to Valin Steel.
In the VAMA technology day held in Shanghai in March this year, VAMA introduced the relevant high-end automotive panel product solutions to domestic and foreign auto makers and tier one suppliers. More than 50 automotive and assembly manufacturers, including Amway's major customers in China, such as Volkswagen, General Motors, Ford, PSA, Mercedes-Benz, BMW, Toyota, Honda, Renault, Fiat, Nissan, etc., and domestic self-owned brands such as Geely, Chery, Dongfeng, Guangzhou Automobile, SAIC, Chang'an, etc., conducted relatively full technical exchanges and discussions. The participating manufacturers visited various high-strength steel products and structural products displayed by VAMA. Afterwards, many companies visited the VAMA production line.
Classified by product function type, VAMA will produce a series of steel products including automotive panels, structural components, chassis parts and wheels. From the current VAMA sales network in the country, we have established sales and service centers in Changsha, Beijing, Shanghai, Guangzhou and Chongqing. Sanjay Sama stated that VAMA's products will be based in Shenyang-Changchun, Beijing, Shanghai, Guangzhou, Wuhan-Changsha, and Chongqing-Chengdu. The six major automobile production bases will focus on the northeast, north, and east of China respectively. , South China, Central China, and Southwest China.
From the VAMW's production scheduling plan, we will be able to form small-batch production and supply in August and September 2014. After the commissioning and running-in of the production process, we will gradually increase the production capacity after the product quality is stable, and reach the target production capacity by the end of 2015 - annual output 1.5 million tons. By then, VAMA's sales revenue is expected to reach 10 billion yuan, which will bring further investment across the board.
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