Multinational corporations talk about how zero-integrated companies can achieve simultaneous development

Delphi Pike’s Chief Engineer of Electronics/Electrical Architecture in Asia Pacific

To achieve joint development in the context of globalization

“The automotive industry has inevitably entered the global operating system. The joint development of parts companies and OEMs will be completed on a global technology platform.” Li Wei, Chief Engineer of Electronic/Electric Architecture of Delphi Packard Asia Pacific, has recently accepted In an interview, the reporter stated that in the context of globalization, when the new models are put into production, they will be partially adjusted according to the local market, regulations, and the strategy of the OEM. Western European, Eastern European, South American, and Asia Pacific versions of the same model will often be adjusted. the difference.

Li Wei said: “Recently, Delphi Pike and a European manufacturer completed a cooperation project. The first batch of vehicles was put into operation in South America. The OEM and Delphi Pike teams in Brazil changed their designs to South American versions. The next round of production will be held. In the Asia-Pacific region, Delphi Pike’s team in China will need to work with the European team, the Brazilian team, and the OEM to change it to the Asia-Pacific version. In turn, if the new models first developed in the Asia Pacific region, such as GM, South Korea’s new car is put into the Delphi Pike Asia Pacific Center engineering team in Shanghai to complete the development of the electronic/electrical structure. When the car is put into production in Europe and America, the local technical center will make some adjustments to local conditions. This is true Global joint development cooperation."

“The development cycle of a new car is usually 36 months. Delphi Pike's parts development team will generally intervene two years before the vehicle is put into production.” Li Yu introduced that the joint development of parts and components companies using their professional advantages and resource advantages is The development trend of the automotive industry. Some European OEMs have classified suppliers as "development suppliers" and "production suppliers." The development supplier will complete the design and development of the drawings in advance, and then determine the suppliers for mass production through bidding. Li Wei believes that this is also a globalization idea. Because "development suppliers" only need one globally, "production suppliers" will have different choices in different regions. Also affected by globalization, Japanese OEMs no longer rely solely on Japan's domestic core suppliers, instead inviting international companies to participate in the joint development of products, especially the development of some advanced projects.

Li Yu said: "Delphipp Park has been invited by a Japanese automobile company to do an electronic/electrical architecture design for an entire vehicle that is expected to be put into operation in 2015. Its design level requires two levels higher than the current mass production. Development is not only about design and development, but also about scientific research.” Li Wei believes that in the past, OEMs and parts companies were pure manufacturing partnerships. The current situation is that you are not only the development partner of OEMs, even in its early stages. The market development is also their research collaborator. ”

“At present, the development and design capabilities of some Chinese OEMs are not strong, and the use of the R&D strength and design platform of advanced component companies can quickly shorten the distance between them and foreign multinationals. In addition, the R&D investment of Chinese OEMs is also affected by cost factors. Constraints: Although there are many domestic mainframe manufacturers, the production of most models is relatively low, it is difficult to generate economies of scale, and R&D costs are equalized, while serialized platform products from some advanced suppliers can help OEMs reduce their development costs.” According to the introduction, Delphi Pike has a platform dedicated to the development of small car parts, such as Toyota Yaris, as well as a Honda Civic and Passat-class product platform. This kind of platform-based product is not static. In the face of different OEMs, we use the platform-based products to make structural adjustments at any time.

During the interview, Li Wei repeatedly mentioned the fierce competition in the domestic parts and components market. “It is not in the later period but in the early stage that the winner is now. In terms of the development trend of the industry, suppliers need more and more involvement in the development. The link, if the benefit you bring to the OEM is only the manufacturing advantage, it will be eliminated at the end of the industry chain.” Li Wei introduced, Delphi Pak last year, more than 30% of new business in the Asia-Pacific market is through The joint development approach won.

Dr. Yudong Chen, Executive Vice President of Bosch (China)

Accelerate the pace of simultaneous development of suppliers

Foreign auto parts companies involved in the development of new models earlier, usually in the investigation stage before the new model project, the host plant will consult the parts and components companies the parameters of the main parts of the target model. Dr. Chen Yudong, Executive Vice President of Bosch (China), who has worked in Detroit for many years, said: "Generally, in the early stage of the new model project, major auto parts suppliers will be involved in the relevant technological solutions."

Chen Yudong said that in foreign countries, the process of joint development is also a process in which the main engine manufacturer and parts suppliers jointly conduct product testing. The OEM will provide prototypes to the suppliers for testing, and will modify the prototypes based on the test reports provided by the suppliers. Changes in the development of matching parts for different prototypes will require coordination between the OEM and different parts suppliers. For example, in the area of ​​electronic/electrical system development, when a supplier provides a product model that is different from that provided by other component suppliers, the host plant is required to be the dominant one, balancing according to various factors and ensuring product consistency.

“At present, some Chinese OEMs have begun to learn from these experiences abroad during the development process. In the development process above, the difference between China and foreign countries is not big enough. The key is that maturity is not enough.” Chen Yudong believes that, in contrast, foreign joint development The contract terms are more detailed and the responsibilities and rights are more clearly defined. In addition, the relationship between OEMs and OEMs in foreign countries is more like a partner. The OEM can treat the supplier’s profit demand reasonably. However, some parts and components companies in China are overly dependent on the OEMs and are in the process of development. Weaknesses.

Chen Yudong said: "China's OEMs are now increasingly aware of the importance of technological development first, which also imposes higher requirements on suppliers." He believes that suppliers must stay ahead of the technology and services in order to win the market. Even for a seemingly simple widget such as a wiper, it is imperative that we strive for excellence in product development and quality. How wiper blades are precisely tailored to the curvature of the window surface, how the pressure on the surface of the window glass is distributed, in order to ensure the best wiper effect, which involves a lot of aerodynamic principles. At present, Bosch's factory in Changsha has done a lot of experiments and research in this area, providing customers with various solutions as far as possible.

“Under the current fierce market competition conditions, suppliers at home and abroad need to be very active in providing services to customers before they can get orders.” Chen Yudong said.

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Thammar Automotive Braking System (Shanghai) Co., Ltd. Technical Manager Wang Xiaobin

The "Zero Zero" Joint Development of Passenger Cars Should Get Out of the Simple Application Field

“The passenger car factory hopes that the component manufacturers can provide a product that can be used directly. The component manufacturer must participate in the design and production of the passenger car.” Wang Xiaobin, technical manager of Talmar Automotive Braking Systems (Shanghai) Co., Ltd., said: For example, according to the latest national standards, eddy current retarders must be installed on passenger cars of about 9 meters. However, this type of vehicle has a short rear suspension and a relatively narrow body. Some of the retarder and transmission components that were previously suitable for 10m models cannot be directly installed or used, or the rear suspension of the vehicle cannot be configured with a retarder. Position the propeller shaft. This requires the joint coordination and joint development of the transmission plant and the main engine plant so that product structure adjustment can be carried out quickly and smoothly.

Wang Xiaobin thinks: “The manufacture of a vehicle is like a building block process. Parts have their own product model, and the OEM also has its own product model. These two models require a lot of debugging to adapt to the needs of the new model.”

Wang Xiaobin said that in the process of joint development, European and American OEMs and parts and components companies are more inclined to support each other and work together. In order to share risk, OEMs may provide parts companies with some financial and technical support. For the sake of sharing results, parts and components companies will also use the right to exclusive use of products for a certain period of time as a reward.

“Foreign OEMs may invest some of their funds directly in the R&D of parts and components companies. In addition, they will also support technical, pilot production, prototypes, etc. The cost of this part is very large. Parts factories jointly invest funds, produce technology and set up personnel to carry out follow-up testing.” Wang Xiaobin said that when such joint development is carried out to a certain extent, it will prompt the replacement of parts and components products faster. At present, Talmar is commissioned by a European OEM to jointly develop its fourth-generation eddy current retarder products.

"The joint development also requires a considerable research and development capability for the automaker. For example, Mercedes-Benz has its own Mercedes-Benz bus engine, Mercedes-Benz transmission, and Mercedes-Benz Axle Factory. At present, in China, there is rarely heard about a bus factory or transmission plant." Wang Xiaobin believes that the combination of professional teams and professional talents will result in higher technical content. As a mature chassis product abroad can be used for 10 to 20 years, or even 30 years, and some domestic chassis products may be eliminated in a few years, which is directly related to our current development model behind. ”

Wang Xiaobin introduced that the Chinese bus factory adopts “acquisitionism” for parts and components when developing new vehicles. It only requires suppliers to apply existing products to new models, and it is inappropriate to change them. At present, some leading passenger car manufacturers have realized the importance of joint development. When developing some advanced models, suppliers are required to participate in the vehicle design stage. “There are still some domestic vehicle companies that have begun to realize the importance of joint development, but have not yet found a more systematic way to solve this problem. They are aware that they need the support of component suppliers, but currently The desire for such support is based on relatively low market demand, and often the new models need to be matched, and the professional manufacturers are invited to bring their own ready-made products, more of which are cooperation in the application field, rather than the vehicle assembly system. Development."

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