On November 20, 2010, Bridgestone’s “ECOPIA National Truck Tour†event will be the first in Central China and the largest city in Central China, Wuhan City, Hubei Province, to promote its unique personality ECOPIA green song with tires to local citizens. At the same time, Bridgestone advocates the concept of environmental protection and sets off a fashion trend of “green, low-carbon, and environmental protection†in the middle reaches of the Yangtze River.
The national large-scale tour exhibition starting from September has already achieved remarkable social impact, attracting many people's attention to Bridgestone, ECOPIA green song tires and environmental protection. At the scene of the Wuhan Railway Station, people will have the opportunity to experience and experience the environmental performance, low rolling resistance, comfort and wear resistance of ECOPIA products at close range.
With the rise of the central region, Wuhan, and even the entire Central China region where Hubei Province is located, is becoming the third pole of China’s economic development. The implied huge automobile consumption market is self-evident. Bridgestone said that as a leader in the global tire industry, Bridgestone has the responsibility to provide environmentally-friendly, energy-efficient tire products for Wuhan and North China riders.
After the exhibition tour of Wuhan Station ends, the ECOPIA tour truck will drive to Chengdu. From the eastern region to the central region, and then to the western region, Bridgestone has spread the seeds of environmental protection all over the country. The green concept advocated by it is creating a green new trend in the country with sparks.
ECOPIA is a new word created by Bridgestone and created by the combination of ECOLOGY (Environment) and UTOPIA (Utopia). It was the first to break the tire industry's previous practice of dividing brands based on their basic performance (sports/comfort/off-road, etc.). With environmental protection as a common brand of tire brands, Bridgestone fully demonstrates Bridgestone's vision and corporate mission to achieve a green home.
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