In December last year, Dongfeng Renault signed an official contract, and its first product is expected to be available in 2016. As the "latecomer" of the Chinese market, how big is the ambition of Dongfeng Renault? On March 6, 2014, Jerome Stoll, chief performance officer and executive vice president of sales and marketing at Renault, was interviewed by reporters. For the first time, Renault’s “scheduled†sales task was publicly disclosed: 2016 sales target. 150,000 vehicles and 750,000 long-term targets.
“Renault has a 3% market share in the global automotive market. Dongfeng Renault cannot naturally fall below this level in China. China currently has 20 million car market, which is 3% of the market share. I hope its sales will reach 750,000. Car," said Jerome Stoll. However, he also stated that as a JV car company that has just started, achieving this goal in the short term is not realistic. In the first year of the launch of new products, that is, in 2016, Dongfeng Renault aims to achieve 150,000 sales. Judging from the layout of Dongfeng Renault's production capacity, it also prepared for the realization of this goal.
At the same time, Jerome Stoll reiterated that China will be Renault's most important market. Based on the data, in 2013, Renault sold 1,236,344 cars outside its largest market in Europe, accounting for 50.5% of the total sales of Renault Group. And Jerome Stoll's 75 requests for Dongfeng Renault will exceed Renault’s total sales volume outside of Europe last year by half. The Chinese market is full of Renault’s strategic position.
To put the field of vision back to the present stage, Dongfeng Renault, just starting out, had a major focus on the integration of imported car dealer networks before the launch of the first product, promoting its development and discussing customer preferences. The expansion of the dealership will not be the focus of work at this stage, but after the launch of the Dongfeng Renault’s first domestic model, this will surely be one of the most serious issues facing it. Jerome Stoll also elaborated on this issue: “The cities of France are very small, so even the small cities of China are very large for us. In the future, the cities where Renault’s dealer network should enter, we It will be decided by Dongfeng that they understand the market better than we do.†But he also stressed that although many decisions will be made by Renault, the Renault brand and quality will not be discussed, and consumers must feel that Renault is China is exactly the same quality in the world.
“The biggest problem Renault faces in the Chinese market at this stage is how to make China aware of Renault. Renault has a long history. We will tell these stories to China.†At the end of the interview, Jerome Stoll said.
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HPMC is a water-soluble ether, with thermal gelation properties, which has excellent cold-water soluble and hot water insoluble properties, It is a non-ionic cellulose ether mixture, the solution of non-ionic charges, which can`t react with metal salts or ionic compounds. It has PH stability, strong enzyme resistance and metabolic inertia; also has a good dispersion, emulsification, thickening, adhesion, water retention and protective colloid properties, so they are which is widely used in construction, paint, synthetic resin , ceramics, tobacco, textile, daily chemical, petrochemical and electronics industries.
The main purpose:
1. Construction industry: As a water retention agent for cement sand slurry, the retarder makes the slurry pumpable. Used as a binder in plasters, gypsums, putty powders or other building materials to improve spreadability and extend maneuverability. Used as a paste tile, marble, plastic decoration, paste enhancer, can also reduce the amount of cement. The water retention of HPMC enables the slurry to not crack too quickly after application, and enhances the strength after hardening.
2. Ceramic manufacturing: widely used as a binder in the manufacture of ceramic products.
3. Coatings industry: As a thickener, dispersant and stabilizer in the coatings industry, it has good compatibility in water or organic solvents. Can be used as a paint remover.
4. Ink printing: as a thickener, dispersant and stabilizer in the ink industry, it has good compatibility in water or organic solvent.
5. Plastic: as a mold release agent, softener, lubricant, etc.
6. Polyvinyl chloride: As a dispersant in the production of polyvinyl chloride, it is the main auxiliary agent for the preparation of PVC by suspension polymerization.
7. Other: This product is also widely used in leather, paper products, fruit and vegetable preservation and textile industry.
Hydroxy Propyl Methyl Cellulose
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