· Direction: The trend of urbanization affects the shape of automobile consumption

As the children's summer vacation approaches, the annual leave of the workplace is about to usher in the peak period. In the planning and strategy of people around the world, self-driving tour has become the main way of traveling. What is reflected behind it is the mutual promotion of China's urbanization and automobile industry. The new trend of urban development in China is deeply affecting the development of the automobile industry, especially determining the shape of automobile consumption. If the car company grasps the trend accurately, it may win; if it is not allowed, it will miss the opportunity, and serious will be mistaken into it.
Combining travel and other real car life, let's talk about the impact of different levels of urbanization on car consumption:
Urban agglomerations contribute to travel needs across cities. For the urbanization strategy at the national level, the development of urban agglomeration is an important direction. Xixian New District, Gui'an New District, Shenfu New District and Zhengyi New District have actually been integrated into one. The two cities do not distinguish between you and me. Therefore, the name The life radius of the city living in this city and the cross-city life pattern of employment in the city is much smaller than that of the Beijing Sixth Ring. Friends in Shenyang can go to Jinzhou to see the World Expo at weekends. Friends in Beijing can drive to Qinhuangdao in the summer, which is thanks to the modern means of transportation.
The function of the central city is deconstructed to form a radioactive travel demand. In recent years, although many people can't "escape from the north," they are trying to "escape" the city center. Taking Beijing as an example, compared with 2005, the population of the core functional area of ​​the capital accounted for 2.7 percentage points of the city's population, while the proportion of urban development zones jumped by 4.8 percentage points. In the past few years, 45.4% of the newly added population was concentrated. Fangshan, Tongzhou, Shunyi, Daxing, Changping Development Zone. Even if some of them have achieved near-employment, there are always some people who have to go to the central city for employment. The total amount of long-distance travel in the city is still large.
The average travel distance of county towns, especially small towns and rural areas, is relatively large. With the approach of the goal of building a well-off society in an all-round way, the dream of car has already entered the reality of all Chinese people including farmers. Compared with supporting facilities and large cities with complete living services, the travel distance of these groups is generally larger.
Because for three situations, we found that there is a family car, of course, there is a city SUV more suitable, but do not need the swamp desert, mountain grassland hard-core off-road vehicles, it is only a small demand. At present, the reality in front of more drivers is that while the road conditions continue to improve, the village-to-village roads built in the early years have entered the peak period to be maintained. There may be small pits on the road, and urban SUVs are in the process. At this time, it will show the superiority just right, but it is not at all to the extent of the hard-working off-road driving.
Catering to the new trend of urbanization mentioned above, the trend of automobile consumption is changing. SUV models will continue to rise in the proportion of passenger car sales, and its internal structure is also adjusting, that is, although hard-core cross-country will increase, its proportion is declining, mainly because the sales of urban SUV models are growing faster. According to the data from the online car market, compared with the hard-core SUV, the urban SUV has a quality reduction of 200 kg and an average wind resistance of 0.03, and the fuel consumption has dropped by 15%. Urban SUVs have both good off-road performance and acceptable fuel economy. Therefore, most of the currently popular SUV models are urban SUVs.
China's urban development is at an extremely critical crossroads. The upper position of the urban SUV is just a shadow, and there are many changes in the structure of automobile consumption that need to be grasped by people of insight in the industry.

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