Recently, the reporter drove from Beijing to Xi'an. From the expressway passing along the road, he discovered that many large-capacity heavy trucks were found on highways in the high-speed section of Shanxi Province. The subsequent high-speed road sections in Shaanxi Province came and gone. Most of them are heavy trucks. The reporter could not help but raise doubts as to whether the production bases of heavy truck companies in various regions will affect the distribution of their sales regions. How can a heavy truck company lay out a sales network in 2014?
Boosting the user to select three local heavy truck products <br> <br> commercial vehicle industry developed rapidly in recent years, we all know that heavy truck and passenger car sales model enterprise sales model has similarities but also differences, build a city The 4S shop integrating sales, repair and maintenance has become a sales strategy for heavy truck companies in recent years.
In order to meet the needs of the development of the industry, major heavy truck companies are focusing on the distribution of key areas, densely woven sales networks, and expand marketing channels. Most of the heavy truck companies are mainly divided into regions, but the distribution of the regions is not the same. Some regional networks are relatively dense and some are relatively dispersed. The main body of the heavy truck's marketing network construction is mainly local logistics and transportation demand. "In areas where market demand is relatively concentrated, manufacturers will successively establish 4S stores," said a heavy-duty truck dealer when he was interviewed by the media.
Assistant general manager of Xugong Automobile and general manager of marketing company Chen Jingzhe said in an exclusive interview with reporters: “In general, local users will definitely consider the brand of their local heavy-duty truck company when they purchase a vehicle, because the local government will give local heavy-duty truck companies various subsidies. In terms of price, it takes a big advantage.Secondly, local customers are very convenient after the purchase of products, and the supply of spare parts is sufficient and can be quickly maintained. This is why many users choose local brands. The influence will also affect the demand for car purchases by local users."
Before high-end heavy truck buy local products is not obvious <br> <br>, reporters found traveling on Guangdong Provincial Expressway domestic heavy truck almost all domestic heavy truck business flagship high-end products, such as Dongfeng, Jiefang J6, China National Heavy Duty Truck HOWO , Futian Auman 9 Series, Shaanxi Automobile Delong F2000 and so on. In contrast, a large number of imported heavy trucks are also commonplace. This caused people to express their emotions: Cantonese people really like to use good cars, and Cantonese people buy cars “not bad moneyâ€.
In view of this, the promotion of high-end products from domestic heavy truck companies never falls to Guangdong. For example, Dongfeng Tianlong has a large holding capacity in Guangdong, which can be said to be the most prominent representative of high-end heavy trucks in this market. According to a heavy-duty dealer, only in the Guangdong Foshan area, the sales volume of the Jiefang J6 each year has more than 30 vehicles, and the nation’s first user to liberate J6 has settled in Maoming, Guangdong.
Ren Jun, manager of commercial vehicle sales of China National Heavy Duty Truck (Hong Kong) Co., Ltd., said in an exclusive interview that for high-end heavy trucks, local heavy truck companies contribute to the local brand sales. For high-end heavy truck SITRAK, the main sales in 2013 were tractors, and the sales regions were distributed in economically developed areas such as Guangdong, Zhejiang, and Shanghai, because the profitability model of logistics companies in these regions was different from other places. They were choosing transport vehicles. We will consider high-end heavy trucks with high reliability, comfort, and controllability. This will not only effectively shorten the transportation time, save transportation costs, but also ensure the safety of goods, which will help improve the brand awareness of logistics companies.
Ren Jun said at the same time, while the tractors in the inland areas are large, most of them are for the purpose of pulling goods, so the requirements for vehicles are not so high. Therefore, when choosing an ordinary heavy truck, it may be because of the price, product configuration, and the influence of local brands that products that are produced by local heavy truck companies may be selected.
Heavy truck business in 2014 how the layout of the sales network of sales and service <br> <br> each heavy truck business to bring products to market and win market a powerful weapon. Especially in the last two years, users have chosen products as the primary factor for considering brands. Therefore, all companies have made great efforts in market development.
Jing Qingchun, general manager of FAW Jiefang Automobile Sales Co., Ltd., expressed at the 2014 business annual meeting held recently that Liberation will focus on market segments in 2014, break through the weaknesses and strive for the first place. For historical reasons, the western region has always been a weak market for liberation. Jing Jingqing stated that Liberation has gained market share in the western market for two consecutive years, but its share is only 11%, and its share target in 2014 is 13%, which is still far lower than the liberation of the country’s overall share. However, he revealed that the liberation has been gradually changing from the weak to the balance of power in both Yunnan and Guizhou.
He also stated that the liberation in 2014 will continue to expand new market growth points in Yungui area. “The liberation will strengthen the advantages of the J6P8×4 dump truck market and the J6L4×2 truck segment market in Yunnan, and open up the urban construction dreg market; in Guizhou, it will continue to consolidate the dump truck market and expand the J6P8×4 truck. J6L4×2 truck market.†In addition to the Yungui area, Liberation plans to build six distribution networks with annual sales of 500 vehicles in the western region. “The overall strategy is to consolidate the achievements of the current Yunnan-Guizhou market and focus on breakthroughs that will continue to increase the market share of other provinces.
Dongfeng Liuqi can stand out in the fierce market competition. General Manager Cheng Daoran also summarized several important marketing reforms: In 2013, Dongfeng Liuzhou Automobile took major customers as the breakthrough point, insisted on promoting marketing transformation, and transformed from selling products to selling solutions. The proportion of road transport vehicles has steadily increased. Dongfeng Liuzhou has obvious advantages in its home field in Guangxi. Through the development of major customers, it successfully cuts into the high-end logistics distribution industries such as express logistics, sanitation vehicles, and hazardous chemicals transportation, such as Shenghui Logistics, Best Huitong and other well-known domestic logistics companies. For 2014, Liuzhou Automobile will speed up the pace of marketing transformation, from the "sell product" to "sales program" transformation, increase the attention to the post market, adhere to the introduction of the advantages of supporting plants, improve product quality, enhance customer satisfaction, build their own brands The core competitiveness.
TECHNOLOGY
WHAT IS AN Air Purifier?
Breathing clean air is very important.
It is scientifically proven that the air in our homes contains allergens(pollen ,mites ,moulds ,etc ).
noxious substance, bacteria viruses and suspended smells.
We have the solution for it!
Smart Wifi Air Purifier Air Cleaner HEPA air cleaner
• Small and medium sized spaces, Desktop Air Purifier, air cleaner
• Removes 99% of fine dust , mold , allergens and viruses
• Fan speed: Low , Normal , High
• HEPA filter air purifier can reduce pollen , dust , dander , smoke , pollution , viruses , bacteria and mold spores
•
• Filter replacement indicator
• HEPA filter air purifier can reduce pollen , dust , dander , smoke , pollution , viruses , bacteria and mold spores
• UVc lamp kill viruses like COVID-19
• WiFi mode, connect with Smart phone, easy to use
• Best air purifier for kid`s room
We care for your air
Best Wifi Air Purifier,Smart Wifi Air Purifier,Smart Air Purifier Control By Phone,Remove Virus Uv Air Cleaner
Ningbo Zhe Kai Electric Appliance Co.,Ltd , https://www.cnairpurifiers.com