Multi-interpretation of lighting marketing strategy

Seeing that it is close to the Ching Ming Festival, the major lighting companies often start to prepare for various promotional programs, both for promotion and sales. However, with the normalization of the promotion, even if the discounts of the lighting merchants are lower, it is difficult to receive the expected results. In the face of consumer's promotion aesthetic fatigue, lighting companies must work hard to plan some new gimmicks to collect better results. Price marketing is the lighting industry's superior strategy promotion should not only be the price to give gifts, but to let consumers feel the joy of shopping and multiple benefits, lighting companies should try to increase the entertainment of the promotion, increase the fun, because customers Not only to buy things, but to have a pleasant experience in the shopping process, to make shopping a fun thing, to increase consumer participation, not to promote for goods, to promote around people, to attract people Natural goods are sold out. It can be said that the price war is the best strategy for the lighting companies to compete in the market. This kind of strategy can get a little benefit for the consumers in the short term, but for the lighting companies, if they are profitable on the basis of long-term adoption, they must Constantly reducing low cost and reducing product quality can be a devastating blow to the company's own development and construction. Brand marketing should pay attention to the strategy of focusing on the promotion, but also return to the promotion of brand marketing, while in brand marketing, the only timeless route is public welfare marketing. As an important step in the corporate brand strategy, lighting companies not only need to strengthen cooperation with non-profit organizations, but also grasp the core of public welfare marketing, and make good use of public welfare marketing tools to benefit the development of the enterprise and market expansion. There are still many strategies for promotion, but all kinds of promotion activities will eventually return to brand marketing and brand operation itself, and this requires all major lighting companies to do their best to enhance their own strength, especially the product strength, so that the brand's promotion activities are truly Give consumers the benefits and give the brand the power to make the road of brand development go further and win more value-added space!

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