After the great changes in the auto market in 2004 and the ups and downs, for most domestic automobile manufacturers, 2005 was a year of transition and adjustment, and it was a year of fierce competition for increasingly limited product profits. In 2005, three-quarters of the time passed, and although there were not many people who imagined the waves of turmoil in the past year at the end of last year, it was extremely fierce that both large and small manufacturers were fighting against each other. Judging from the vendor data and market share from January to July 2005, although almost all the families did not have ups and downs and tragicomedies, the market share of each individual has also changed in the darker or more.
The auto market is buoyant, and each has a steady rise
The overall condition of the auto market in 2005 was much calmer than last year. There was almost no significant ups and downs, and the situation was not as steep as last May. From the perspective of the specific sales situation of each manufacturer, each year from the beginning of the year, sales and production have basically all increased at a relatively stable rate, and they have reached their highest point since the beginning of June this year.
From the perspective of market conditions, due to the fact that the speed and intensity of the launch of new cars this year has been significantly slower than last year, and because manufacturers’ profit margins have drastically reduced manufacturers’ efforts to scale back this year’s promotional and promotional budgets, companies’ sales and market share depend on their respective sales. The depth of market sales skills and the strength of their products in terms of price and performance.
From the sales data of various companies, several large manufacturers, such as Shanghai General Motors, Shanghai Volkswagen, FAW-Volkswagen and Dongfeng Nissan, have all grown significantly.
Veteran manufacturers struggle to defensively
Judging from the total market share, the market share of the veteran big manufacturers is being reduced in silence. The total market share of the three major conglomerates decreased from 54.1% in January-July 2004 to 51.6% in 2005, and their share only fell by 2.5%. However, from the perspective of the proportion of brands within the group, the traditional strong old factory and old brand are obviously However, the new brands with relatively small proportions grew rapidly. For example, Dongfeng Nissan, which was formally established last year, leveraged its new price policy this year and the prestige of two new cars, Tianhe and Trent, and the market performed very well, and their share was also high. From the 2.3% in the previous year directly to 4.7%, the proportion has doubled.
In addition, we must mention Beijing Hyundai. Although Beijing Hyundai was a dark horse in the auto market last year, the momentum of this year has not diminished. In 2005, its market share increased directly from 4.6% to 7.6% or even exceeded. As a traditional strong home of Guangzhou Honda, Jin Li is still full.
The three seats have changed significantly
The top three Chinese auto makers, Shanghai Volkswagen, Shanghai GM, and FAW-Volkswagen, still struggled to maintain their status in 2005. Then seats finally changed: Shanghai GM took Shanghai Volkswagen to the top of its ranks. The chair, although the total market share fell by 2.3% from 11.8% last year, it finally managed to hold on to the long-awaited sales championship. It was also a gimmick. FAW-Volkswagen continued to maintain its third place with 8.6% of the market. However, the gap with the followers was further narrowed. It was only 1% worse than Beijing Hyundai with fourth place.
What is particularly worth mentioning in 2005 is that the market share of Volkswagen Group in China has been drastically reduced. The total market share of FAW-Volkswagen and Shanghai Volkswagen is 17.7% from January to July this year, a 6.8% reduction from last year. This has become the most thrilling scene in the Chinese auto market in 2005. Analysing the general public's decline in China, one thinks that on the one hand, the two masses have not really launched new cars for many years. At this point, they are unable to attract the attention of new generation car owners seeking new ideas; on the other hand, they also believe that VW’s products are popular. High prices, low price, and maintenance costs are not cheap. What is gratifying is that the two masses finally have new cars on the market by the end of the year, and the prices of current products have also been adjusted by merchants. The market ratio is expected to make a breakthrough in the last three months of this year.
Self-owned brands secretly make "China made" rise rapidly
For those concerned about local auto companies and their own brands, 2005 was a very exciting year. From the beginning of the year, the concept car made a sensation in the Beijing auto show, and Gillis Chery landed overseas to perform in every market with remarkable performance. In the past few years, the independent brand has been proud and elated. From the data point of view, Chery’s market share has increased from 3.8% in the past to 5.7%, and the performance is surprising. The overall market of Geely remains stable at 4.4% last year.