2009 was the 60th anniversary of the founding of New China. Guangxi Yuchai Group (Yuchai), which is the counterpart of New China, made the perfect answer sheet with the constantly updated numbers: sales revenue was 27.197 billion yuan, a year-on-year increase of 29.58%. Among them, the engine segment realized sales revenue of 16.053 billion yuan, an increase of 31.04% over the same period of last year, and the sales volume exceeded 660,000 units, ranking the first in the domestic industry for nine consecutive years.
From the outshining development of the engine segment to the growth of all six industrial sectors, all of Yuchai’s 1 billion-level subsidiaries have also increased from 4 to 6. In overseas markets, with the advent of the China-ASEAN free trade zone, the export ASEAN countries will achieve a 25% upward trend, leading the industry.
Solve calmly, take advantage of dangers, and achieve product sales to achieve an upward trend
In early 2009, like all other companies, Yuchai suffered an unprecedented "market crisis" and "international financial crisis." In order to break through the threat of the "double" crisis, Yuchai proposed the goal of "building a team with internal skills, building up a capacity for development", carefully identified weaknesses in management and work, and continuously improved so that enterprises could exercise a strong body in the crisis. In terms of research and development, we have identified market positioning and developed products more suitable for the market. In market sales, Yuchai strengthens the overall market planning capability, enhances the quality and level of professional plate market operations, optimizes service networks, strengthens the support of parts service, and enhances regional sales. Market construction management capabilities. For example, aiming at the business opportunities in the medium and light construction vehicle market and the agricultural machinery market, the company has decisively adjusted its product structure and marketing strategy and continuously explored emerging markets, making the engine sector develop at a faster pace than the industry.
While developing the domestic market, Yuchai continued to build a strong overseas marketing network, established an overseas marketing department, set up a total of 13 offices overseas, and had more than 30 overseas distributors. Yuchai's eight series of Euro 3 and Euro 4 All products have passed EU TUV E/e-mark certification and are the only engine manufacturer in China that has obtained this certification. Yuchai also actively seized business opportunities in the China-ASEAN free trade zone and continued to consolidate Yuchai’s dominant market in ASEAN. In 2009, Yuchai’s exports of only ASEAN’s engines were more than 13,000, up 25% from the previous year.
Continuously develop products that adapt to the market and put them on the market to build a sustainable development
In 2009, Yuchai has made great achievements in product development technology:
In the diesel engine field, 2009 was the largest year for Yuchai's new product R&D projects. In the year, a total of 196 basic products were developed, representing a year-on-year increase of 22.5%; commercial production of new products was 104,000 units, and new product sales revenue increased by 11.19% year-on-year. Core technology development continues to lead domestic counterparts. The overall quality of engine products is getting better. In the year when engine sales increased by 25.68% year-on-year, the total failure rate decreased by 17% year-on-year, and the three-guarantee payout ratio decreased by 19% year-on-year.
Focusing on overall optimization of industrial layout from the overall perspective
In 2009, Yuchai's strategy of “two product chains and multiple industrial clusters†focused on optimizing the overall industrial layout from the overall perspective and changed Yuchai’s unique role in domestic light and medium-sized engines. "Involved in the field of heavy-duty engines and excavators. The initial emergence of industrial layout in the country has opened up a good opportunity for Yuchai's "12th Five-Year Plan".
In Yulin, Guangxi, the diesel engine product chain has achieved a full range of production from single-cylinder to six-cylinder. In heavy machine products, it has comprehensively covered small, medium and heavy excavator products. The largest diesel engine casting production base in Asia, the Yuchai Foundry Center, will soon be put into use to meet Yuchai's need for high-quality casting production.
In Xiamen, Fujian Province, the engine was officially put into operation in September 2009, with an annual production capacity of 100,000 units. The products cover the entire East China market and overseas markets.
In Ziyang, Sichuan, Yuchai’s western automotive and marine diesel engine production base was formally established. On May 9, 2009, the first marine engine was successfully rolled out.
In Wuhu, Anhui, in November 2009, Yuchai United Power Foundation was founded. The leading product YC6K series engine was independently developed based on the latest engine in the world. The emission can meet Euro 6 emission standards, and it has the latest technology level of the European mass production engine in 2012. Yuchai heavy truck is a high-end diesel engine R&D and production base.
In Jining, Shandong, and Tiantai, Zhejiang, as a production base for diesel engines for passenger cars, construction has also started.
In Nanning, Guangxi, on October 18, 2009, Yuchai Engineering Academy officially settled in Nanning Hi-tech Zone, laying a solid foundation for Yuchai to develop into an international large enterprise group in the future. Yuchai Logistics and Yuchai Lubricant Industry Headquarters also moved to Nanning, and built the Yuchai Nanning Logistics Park and the Yuchai Nanning Lubricant Base to radiate the entire region and connect with ASEAN.
In the future, Yuchai Group will ensure the continuous, coordinated, healthy and coordinated development of “two product chains and multiple industry groupsâ€. It plans to achieve a target of 40 billion yuan in 2011 based on sales revenue of 30 billion yuan in 2010. Realize 50 billion yuan. We will strive to achieve sales revenue of RMB 80 billion by the end of the “Twelfth Five-Year Plan†period in 2015, achieving a simultaneous increase in total profits and sales revenue.
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