To promote exchanges and cooperation in the field of lubricants, they were jointly organized by the Guangdong Automobile Industry Association, the Shenzhen Petrochemical Industry Association, the Guangdong Provincial Chemical Society, the Guangdong Provincial Metallurgical Energy Association, and the Guangdong Convention and Exhibition Promotion Co., Ltd., December 10-12, 2003. The “2nd South China International Lubricants and Related Technology Exhibition†was jointly held in Guangzhou Canton Fair Hall. More than 150 exhibitors participated in the exhibition. The exhibits included: automotive, machinery, metallurgy, metal, energy and other types of lubricants, lubricants Assessment, testing equipment, lubricant packaging machine related technologies and so on.
At present, China has become the world's third largest consumer of lubricants, consuming an annual volume of nearly 4 million tons and a sales volume of nearly 20 billion yuan, which has attracted the attention of Chinese and foreign oil companies. However, in the branded lube market, how to achieve brand breakthrough is an important issue for lubricant companies. Strengthening publicity, strengthening brand effects, establishing a corporate image, strengthening industry exchanges and cooperation, and improving the sales network are undoubtedly important means to achieve brand breakthrough.
As the second and second largest lubricants exhibition in the country, the “South China Lubricants Exhibition†was successfully held in Shenzhen last year, creating a precedent for professional exhibitions in the lubricant industry in South China. It promotes brands, establishes image, exchanges technology, and negotiates trade with enterprises. , seeking cooperation and expanding the market provide a good interactive platform. In order to better integrate regional advantages, the “2nd South China Lubricants Expo†moved to Guangzhou this year and integrated relevant resources to launch a number of value-added services such as online product display and online trading platform. No matter the scale or content, the second exhibition There are new breakthroughs. The exhibition attracted the participation of more than 150 brands and companies such as Exxon-Mobil, American Emmets, Gulf Oil of the United States, Singapore Trypan Petroleum, Singapore Unisex, and Japan's Jinpai. At present, the brands that are well-known in the industry, such as Taiwan Fushun, South Korea SK, and American Blue Brand, are using this South China show to bring their newest products to the next level to show their strength.