In the first half of 2010, the market performance of heavy truck companies showed a rapid development trend, with both production and sales reaching a record high. Among them, the sales volume of Jianghuai Geely exceeded 12,945 units in the first half of the year, a year-on-year increase of 135.79%, ranking among the top three in the growth rate of heavy trucks, exceeding the expected target for the first half of 2010. In the face of the fiercely competitive heavy truck market, Geerfa has become the "pioneer army" of the market. What is so special about it?
Wang Bing, general manager of Jianghuai Heavy Truck Marketing Co., Ltd. said in an interview: "Gerfair can achieve its own strong breakthrough. On the one hand, the mature quality of Geerfa has won the trust of customers and has formed a good reputation in the hearts of users. On the other hand, since the beginning of this year, we have increased the adjustment of the marketing structure, made key breakthroughs in key markets, and achieved good results.†From this remark, we seem to be able to find the final answer.
Over time, the quality gradually evolved into a reputation tag
With the further development of the market, Gehlfa Heavy Trucks has gained more and more recognition from customers. Since 2003, Geerfa’s excellent quality and excellent performance have won the favor of consumers across the country: Sany Heavy Industry, Huainan Yancheng, Zhonghui ZhongLeng, Liaoning Dongbao, and Huayu Logistics have all become “ A member of the Geerfa family.
In fact, many government and organization customers have also performed extremely “specialty.†Following the mass purchases in 2008, in April 2010, Tiandi Huayu Logistics once again purchased 100 Geerfa tractors. “Performance stability, excellent quality, and cost-effectiveness are superior to similar heavy-duty trucks!†The relevant person in charge of Tiandi Huayu Logistics gave Geerfa a very high rating, and DHL, China's Reserve Grain Management Corporation, etc. client.
With high technical content, strong and durable products, and high safety and comfort, Geerfa is also returning customers with its true strength. Different from other heavy trucks, in the chassis technology, the main and auxiliary beams of the frame of JAC Geerfa used a 6,000-ton hydraulic press for stamping and forming, which achieved a seamless fit and ensured Gehrfa's bearing capacity and service life. All have unparalleled advantages. According to relevant statistics, some of the heavy trucks on the market are still using backward welding technology to press the frame and the safety performance is greatly reduced. In addition, the coating technology also enables Geerfa to demonstrate its leading edge. The use of a centrally controlled automatic cathodic electrophoresis primer process allows corrosion of the vehicle to reach more than 10 years, greatly extending the service life of the vehicle.
As the core of the heavy-duty security system, the cab has always been the focus of attention of users, and Geerfa knows this well. According to the latest European standards and car design concept, Geerfa's cab has not only excellent soundproofing and dust-proofing effects, but also the interior is completely softened, and air-conditioning and audio are readily available. The most prominent is that the use of four-point suspension damping technology, while improving comfort, but also in the collision when the overall rear movement of 20cm, effectively reducing the impact of the dynamic collision process, thus ensuring the driver's life safety .
Professional marketing network opens up new horizons
“Over the past few years, we have been committed to meeting the different needs of different consumers, providing consumers with the products they really need, while also increasing the speed of marketing network construction and shortening the service radius. This can be said that JAC heavy trucks are fast. The development of experience." Wang Bing said.
At present, each heavy truck sales area gradually shows differentiated demand characteristics, with distinct regional characteristics. To cater to this development trend, starting from the second half of 2009, JAC Gehwa will combine the “4+5†key sales regions, and according to the actual needs of the local market, it will focus on regional product development and design products that are marketable in the region. It also provided distributors with product knowledge guidance and worked with distributors to quickly resolve after-sales service issues and achieved significant results. After preliminary trials, "customized" services have already achieved results. Among them, the Guangdong region is the most obvious. From January to May 2010, sales of only one dump truck product reached more than 700 in the region and it was acquired. The user's high reputation.
While guaranteeing the integrated operation of production, supply, research, and sales, Geilfa focuses on expanding the construction of outlets, so that consumers can enjoy the fast and thoughtful service in a timely manner without any worries. According to Wang Bing, at present, Gehl Fat Heavy Trucks already has more than 700 service stations and more than 380 spare parts supply points, with service capabilities covering all parts of the country. At the same time, according to the key service points in various market regions, the service capabilities of service stations, and the strength of spare parts support capabilities, JAC Geiger has also conducted comprehensive analysis and improvement, and has continued to improve the 4S shop service and spare parts capabilities.
Under the guarantee of product quality, under the support of brand-new marketing tools and complete network layout, Geerfa has achieved a rapid growth in sales. According to statistics, during the first half of 2010, Geelfa's Guangdong market increased 215% year-on-year. From the perspective of the above-mentioned data, 2403 units were sold and for the first time exceeded 2357 units that were once liberated by FAW, ranking first in Guangdong heavy truck market. Under the “double force†of products and marketing, it can be predicted that such achievements of Geerfa will gradually spread to all sales regions in the country.
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