Integrity-based quality-based marketing

Shangyu Hongxing Machinery & Instrument Manufacturing Co., Ltd., while focusing on product sales, takes strengthening the basic management of the company as an important task in improving the management level of the company and responding to the market. It not only excavates the potential of the company, but also enables the company to embark on the The track of sustainable development.

Hongxing Company is a comprehensive enterprise integrating product development, production and sales. Over the years, the company has consistently adhered to the principles of managing enterprises in order to benefit from management and benefit from the market in development. It has not only met the needs and needs of the market and users, but also increased product sales and market share to varying degrees. The company recognizes that companies in the market competition are in some degree the competition of costs and the competition of management. Enterprises must rely on standardized management if they want to be invincible in the market, and must operate in strict accordance with the modern enterprise management system. Must start from basic management work.

For this reason, the company emphasized the importance of the “camp” in the sales process. They believe that in the process of product marketing, the “camp” is to create a cultural concept atmosphere; to create a method and skills; to create a concept; to create a Long-term relationships between friends and customers; creating a sales system; creating a meticulous service system; creating a sensitive and comprehensive reflection and mastery of the market; marketing is a brand, customer satisfaction, marketing not only in-depth, but also into the gods . This requires companies to think more thoughtfully for their customers, and before all products are sold, they must subdivide customers through pre-exhaustive market research and use comprehensive pre-sale services to dispel various customer questions. Through the original planning and measures to complete the "sale" results. For this reason, the company requires employees to "must be good at understanding, predicting and even exceeding the customer's wishes. It must have the ability to continuously improve, improve and innovate. It must be devoted to the full-fledged, growing in practice," and at the same time, this service is upgraded to The key concept of coking equipment leading companies is up. In order to improve the service quality, Hongxing Company has improved the maintenance, maintenance and service quality assessment mechanism. At present, it is launching an “emergency phone” anytime, anywhere, as long as the coking equipment sold by Hongxing is down, no matter where the customer is, XCMG’s service personnel will arrive in time to help customers solve problems. In May 2006, a Cambodian user sought technical service support. After receiving the user demand information, the company immediately dispatched personnel to Cambodian users for construction services. Luo, a service personnel, has overcome the difficulties of language and transportation, successfully completed the service tasks, and was well received by Cambodian users. For many years, all users of Hongxing have experienced the services of Hongxing.

In order to implement the fund management work, Hongxing Company has decomposed the expenses to be incurred by all departments in a layered manner so that each employee participates in the preparation and control of the budget. The cadres and employees participate in the business management not only for their own “home ownership” "With further understanding, we have increased our awareness of conservation. Thanks to the effective implementation of the company’s fund management measures, the company’s funds have been used rationally, and revenue and expenditure have been effectively controlled.

The company attaches great importance to the management of users. In order to implement the enhancement of user management, the marketing company has also formulated a more scientific marketing management system based on the market conditions and users' purchasing habits and cultural differences. In this scientific marketing system, the company’s senior leaders redefine “marketing”.

While actively adjusting its marketing strategy, Hongxing Company also attaches great importance to the management of sales and services. In recent periods, it has not only focused on strengthening customer reception management, customer relationship management, contract management, information management, and after-sales service management. , And set up a customer relationship management leading group office with the general manager as the leader and director, whose responsibilities are to organize the overall planning, establish the customer relationship management project construction ideas, development plans and unified specifications of customers, distributors, and service spare parts agents. Management, and guide the implementation of various departments. After the implementation of the customer relationship management project, it not only strengthens the communication between the company, dealers, and users, but also more importantly, it provides a guarantee for the company to accurately predict the market, grasp the market, avoid market risks, and seek the development path of the company.

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With high quality and first-Class service, we have successfully win the trust  of customers all over the world, both small companies and big enterprice, and we shall continue the high quality products provided and improve our service to get the Win-win result. 


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Shijiazhuang Xinlongwei Chemical Co., Ltd. , https://www.xinlongwei-chem.com