The boom in the auto market sparks industry learning boom
-- Tsinghua University Automotive Marketing EMBA Class II Registration Hot
With the rapid development of China's auto industry, the domestic auto market has also witnessed unprecedented hot scenes, and the auto industry has become a new growth point and consumption hot spot for the national economy. However, the degree of internationalization of the auto market is not high, and advanced foreign auto marketing concepts need to be continuously introduced and strengthened, such as service marketing, integrated marketing, cultural marketing, and in-depth marketing.
Tsinghua University, a well-known domestic university, has been highly regarded by the Chinese auto industry since its launch of the nation’s first automotive marketing EMBA class in the first half of this year. FAW, MW, Shanghai Volkswagen, GM, Guangben, Chery and other well-known manufacturers and their distributors All senior management personnel are sent to study. So far, more than 400 people have signed up for the Tsinghua Automotive EMBA class, of which one has already started classes and more than 200 automotive elites have participated in the study. In order to meet the market's development and the urgent demands of the industry, Tsinghua University once again launched the second phase of the EMBA for automotive marketing. Apart from inviting senior professors of EMBA education in famous universities such as Tsinghua University and Fudan University, the class also hired senior marketing experts from well-known domestic and foreign manufacturers and distributors such as Volkswagen, BMW, and General Motors as keynote speakers. Based on the system's imparting of professional knowledge and the latest marketing concepts of the international automotive industry, it focuses on the analysis of important issues concerning the selection, innovation, implementation, and implementation of marketing concepts by automotive manufacturers and distributors, so that trainees can fundamentally understand the concept of automotive marketing. The essence and mystery.
This year's Tsinghua Automotive Marketing EMBA class is positioned in the senior management of the automotive industry, so the strong actuality is a major feature. The Tsinghua Automotive Marketing EMBA class not only imparts theoretical knowledge of lifelong benefits, but also pays equal attention to both the concept and practicality of car marketing, enabling them to effectively learn effective professional knowledge and practical skills, and improve their marketing and management capabilities. In terms of curriculum system, teaching methods and content, and composition of teachers, Tsinghua Automotive Marketing EMBA fully implements the principle of actual combat. Taking the internationally accepted modular curriculum design, the curriculum of each module focuses on imparting the theories, methods, and strategies for trainees to solve practical problems in car marketing and management. The teaching combines theoretical teaching with interactive case analysis and discussion. The selection of cases is very targeted and is a classic case of domestic and foreign automotive industry.
It is reported that the second class has been accepted for registration and will start in November. More than 30% of the registered students are from well-known Chinese automakers. At the same time, the number of trainees in southern China has increased significantly. For this reason, the current EMBA class has set up a special Guangzhou class to open classes with the Beijing class at the same time so as to facilitate the study and work of the students from both the north and the south. (People's Daily reporter Hu Bin