In 2003, China’s automobile market was far away from us in such a kaleidoscope of fare increase, speculation, and market segmentation. Closer to the end of the year, we are more concerned with the development of the auto market in 2004. After sustained high growth, the domestic How is the auto market going?
1. Slower car growth
After several years of rapid growth of domestic autos, whether the domestic auto industry will continue this trend next year is the focus of attention in the industry. Experts predict that the automobile output will continue to expand in 2004, but the growth rate is expected to slow down. The period of rapid growth entered a period of rapid growth.
Experts predict that the total automobile demand will reach 5.10 million in 2004, an increase of 13.5% over 2003. The demand for cars will continue to maintain steady growth, but the growth rate will decline. The annual demand will increase by about 25%-30%, and the total demand for domestic cars will be 2.4-2.5 million. The overall market share expansion will not exceed 1%.
2, price reduction "runs" manufacturers oil
In 2004, as the growth of auto production capacity exceeded the growth of demand, coupled with the decrease in the cost of auto manufacturers and the effect of the parity of imported products, the price reduction of autos will remain the main theme of the auto market. Automobile manufacturers still have huge room for price reduction. Although prices have been repeatedly reduced, Chinese cars are still far from falling. The current domestic auto prices are still higher than the international market, and the Chinese auto industry still has a huge price reduction space.
3, the automobile consumption environment is more relaxed
Various laws and regulations such as Automobile Consumption Policy, Road Traffic Safety Law and Personal Automobile Loan Management Law will be formally introduced next year. The formal promulgation of these laws and regulations will greatly increase the domestic automobile consumption environment.
4, the end of the era of import car profits
The entry of Guangzhou Honda Accord’s ultra-low prices into the market and the debut of BMW’s domestic automakers have caused the operators of imported vehicles to suffer a lot this year. The large number of new cars entering the market in the coming year has led to an unstable policy, especially as the licensing system has begun to approach “end of lifeâ€. It will further increase the risk of imported vehicle operators, and the era of profiteering of imported vehicles is expected to end.
5, marketing war is becoming more and more intense
The transformation of the domestic automobile industry from the seller’s market to the buyer’s market takes only a few years to complete, and the increasingly fierce competition has caused dealers to “see†their faces from selling cars “to look at their facesâ€. .
Buyouts, underwriting, price wars, service wars, dark sales promotions and other means have already been staged in this year's domestic auto market. It is believed that these measures will be valued by dealers next year, and will be more challenging as competition pressures increase. The marketing campaign will also be gradually "developed", such as mass purchase, large customer strategy.
6, after the car market soared
The intensification of model wars, price wars, and service wars directly diluted the profits of the auto industry, and the closely linked auto aftermarket began to enter the “windfall period†due to the increase in domestic car ownership. Due to low initial investment and lack of industry standards, this market is becoming a key market with more and more favorable capital. It is believed that after the profits of car dealers and manufacturers will be diluted in the next year, more capital will be drawn to this block. The influx of a large number of powerful operators will greatly improve the current non-standard automotive aftermarket services.