China should establish its own brand development base as soon as possible


At the 2004 China Automotive Marketing Summit held recently, many experts and industry experts discussed in depth the development of the Chinese automobile industry. In their speeches, they pointed out that it is very necessary and urgent for the Chinese auto industry to effectively enhance its capacity for independent development. They believe that this will not only enhance the development potential of China's auto industry, but also limit the Chinese strategy of multinational auto companies.
Experts said that at present, China's auto industry has seen a slant in the introduction of foreign capital and self-development. Foreign investment and introduction are "long legs." Autonomous development is "short legs" and "diseases." Experts pointed out that China’s auto industry and auto companies must treat their own R&D issues with a high degree of historical responsibility and strong national responsibility. In the past, the situation of “the market situation was good for R&D, and the market situation was not good enough for research and development” could no longer continue. The Chinese auto industry must not take the old road of "there is no production, no scale, no brand" in the Brazilian automobile industry.

They said that they must have long-term plans to engage in independent research and development, and should include independent research and development in the assessment of state-owned large-scale auto enterprise operators. Experts pointed out that after 11 years of hard work and quiet work, China’s space industry has finally realized the fulfillment of the Millennium Dream of the Chinese nation. The Chinese auto industry needs to develop its own research and development capabilities in a gradual and long-term plan, but the key is to start from now.

Experts believe that in the future assessment of the performance of state-owned large-scale auto companies, not only short-term indicators such as output value, profits, taxes, etc., but also long-term indicators such as independent research and development capabilities, sustainable development capabilities, and core competitiveness should be improved.

Experts suggest that at present, China’s auto industry must choose a platform for independent research and development and establish a base for the development of independent auto brands. They pointed out that from the actual situation, the joint venture R & D platform is a multinational automotive company, Chinese capital has no independent decision-making power and ability, can only act as a supporting role. Therefore, the Chinese-funded independent research and development platform can only be a non-joint venture Chinese-funded automobile company.

They said that China needs to move from a large automobile production country to a strong automobile production country. The automobile industry development policy must achieve two major changes. First, it has shifted from protecting and supporting the production sector in the past to focusing on fostering and nurturing independent research and development capabilities; and secondly, from the past. The general support for the Group has changed to focus on supporting and developing Chinese-owned autonomous industrial groups. Experts believe that only in this way can we truly cultivate the core competitiveness of the Chinese auto industry. Only in this way can we really balance the control of multinational auto companies on the Chinese auto industry, and in turn improve the decision-making power and right to speak of Chinese companies in joint ventures. , so that the rights and interests of Chinese capital can be guaranteed.

View related topics: independent brands, where to go?